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Bargaining Power Of Suppliers Case Analysis

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The industry boundaries have to be properly identified in order for Staples to analyze its competitive forces that are in the office supply industry environment to pinpoint its opportunities and threats (Hill, et al., 2015, p. 47). Bargaining power of suppliers. Suppliers have the ability to leverage, control, and negotiate the cost of their products (Hill et al., 2015, p. 56). In the case of the suppliers of the office supplies industry, more so for Staples, the bargaining power is weak and is considered to be low. The reason for its power being weak is a result of large companies having several suppliers that will easily compete against each other to provide the lowest cost of products. Risk of entry by potential competitors. The risk …show more content…

58).
Intensity of rivalry among competitive firms. In the past, Staples has been successful in fighting against its competitors with its low prices and brand loyalty, but recently against Amazon there are bigger obstacles to overcome. The rivalry with Amazon, Walmart, Target and wholesale clubs is intense as they have more resources to use against Staples, such as the range of its customers and a thriving business line. Therefore, seeing that the rivalry is intense, it presents a threat to their profitability (Hill et al., 2015, p. 51). From this perspective, the competitive rivalry will be considered as high for Staples.
Macro-environment Forces.
The changes or forces within the macro-environment is able to alter the competitive structure of an industry (Hill et al., 2015, p. 69). The varying uncertainty of these forces can have definite impacts on the Staples’ competitive structure in forms of opportunities or threats.
Economic forces. According to Hill et al., (2015) “macroeconomic forces affect the general health and well-being of a nation or the regional economy of an organization, which in turn affect companies’ and industries’ ability to earn adequate rate of return” (p. 69). The foreign exchange rates are important factors in regards to Staples international relationships, currently the U.S dollar is seemingly weak against

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