Barack Obama Go Ethos Pathos Logos

With regard to logos, basically the ad gave multiple reasons via lyrics as to why it makes sense to vote for Kennedy. For example, the lyrics said things like “a man with spirit who will fight for what is right.” Why would anyone not logically want a person with those qualities to not be the next President?

Appealing to the viewers emotions seem to be the best route Gary Johnson has because he constantly talks about how unhappy the American public is with the two choices they have now. Donald Trump and Hilary Clinton are introduced as “corrupt” and “crazy”, while also talking about how the American people have been forced into a two party system. This appeals to the American people who are angry and believe the two party system has failed them. The commercial later goes on to bring up the sixty five percent of all people who would vote for somebody other than Trump or Hilary, again showing just how many people are upset over the two main choices in this election. Next the commercial shows footage of fights breaking out at the rallies of both candidates. Showing the viewers the actual violence that has occurred because of both candidates making a strong case for Johnson as an

Since then, commercials have all had a similar format, appealing to your emotions, showing you why you need it. Emphasis is put on you rather than their products, and how much some products sold is unreal. This growth in the market for those advertised products isn’t refutable, and obviously politicians realized this technique works because they started using it too. There’s little doubt in my mind that it works for politicians just as much as it works for multi-million dollar corporations. Emphasis on emotional appeal rather than reason and logic is a big theme in this chapter, and Postman is correct in making it one because it is undeniably what changes our view on politics

During the 1960 election between John F. Kennedy and Richard M. Nixon, the Kennedy campaign created a jingle, and then adapted it into a political campaign ad, unique from any other at its time. This ad as well as the context of the times is ultimately helped JFK get elected as president in the 1960 election. First I will briefly explain the context of the 1960 election and the issues surrounding the time. Next I will introduce the Kennedy Jingle political ad, and finally I will analyze the persuasive powers of the jingle, and the effect it had on the election of JFK.

     When candidates develop a plan of attack for campaign advertising, they tend to aim for at least four types of commercials. One form or type of commercial is those which play on the fears of countrymen. Fear

It is very common among the United States’ political sphere to rely heavily on T.V. commercials during election season; this is after all the most effective way to spread a message to millions of voters in order to gain their support. The presidential election of 2008 was not the exception; candidates and interest groups spent 2.6 billion dollars on advertising that year from which 2 billion were used exclusively for broadcast television (Seelye 2008.) Although the effectiveness of these advertisements is relatively small compared to the money spent on them (Liasson 2012), it is important for American voters to think critically about the information and arguments presented by these ads. An analysis of the rhetoric in four of the political

The material stated in the ad affects Hillary, people will start to view her as a liar. The last part that he states, “Clinton has faced numerous criminal investigations and 60 percent of Americans think she's not honest” here Trump starts using statistics against her. Trump gets a boost in his campaign because he has over half the American population pondering about having a dishonest president in office. Also he has proof withe the FBI director that she has many criminal investigations. That made many Americans think twice about her, nobody wants a criminal or liar in office.

The Republican nominee was Mitt Romney, a successful business man/ governor ("Mitt Romney Biography"). The economy was still struggling at the end of Obamas first term, so Republicans strategy was to suggested that he had fail to boost the economy and raised national debt. In the ad “Failing Americas Families”, the message is that Americans have lost thousands in annual income since Obama became president. Additionally they talk about how National Debt has gone up drastically (”2012 Obama VS.

When Barack Obama ran for President in 2008, he was a considerably new and unknown politician. The campaign poster he used, with its stylized, tricolor stencilization of a photograph taken of him by Associated Press photographer Mannie Garcia and the word "hope" (or less commonly "change" or "progress") printed in all capital letters beneath, soon became iconic.

The first political advertisement is an anti-Trump ad paid for by Hillary for America. The ad starts off by showing old video clips of Donald Trump saying things like, “Putting a wife to work is a very dangerous thing,” and “When I come and dinner’s not ready, I go through the roof.” In between the clips are short phrases on a black background expressing disbelief at Trump’s comments. The color scheme is dark and there is dramatic music in the background, which gives the viewer a negative impression of Trump’s remarks. The video clips continue in which Trump says degrading things about women and the commentary states that Trump’s behavior is unacceptable

The commercial induces the feeling that Romney truly cares about Americans as he proposes solutions to problems of people from all walks of life such as the unemployment problem of college graduates and the diminishing purchasing power of the middle class. He also shows that he has the vision of a better America as a whole through the idea that the election is not an individual competition between him and the other candidate,

As time goes on, each Presidential election seems to be more controversial than the last. Political advertisements have a clear goal in promoting or criticizing candidates running for the same position. These advertisements are very important to the success or lack failure for the candidates. Jeb Bush recently ran in the 2016 Presidential election as a Republican candidate. Although he had many television advertisements, “First Job” stuck out as extremely successful for Jeb Bush’s campaign. The Jeb Bush 2016 Campaign Advertisement, “First Job” is successful in promoting Jeb Bush as a Presidential candidate by using images that appeal to Americans, incorporating a personal and professional connection, the dialogue, and including positive music

The ad starts off with a regular man discussing about how Americans are different than other people and countries because of their ambitions. He stresses the point of how crazy driven hard workers we are, especially when it comes to our passions and dreams. Throughout the commercial we often see the man comparing Americans, this is important because this depicts that people usually want to be

Obama portrayed himself as the candidate of change. His slogan was “Change we can believe in”. His Republican opponent was Sen. John McCain. To make sure that his campaigns and speeches would help him win the election, Obama began fundraising and broke previous records for presidential primary and general campaigns. The campaign avoided using public campaign funds, and raised all of its money privately. They had raised more than $650 million itself. (H.Cooper) He also had television advertisements that ran in 18 states including traditionally Republican states such as Alaska and North Carolina. (J.Harwood) His campaign spent $27 million on advertisements against McCain and Republican National Committee’s combined a total of $24.6 million. (J.Rutenberg)

In addition to the types of advertisements, the content of modern campaign ads have changed over time. These ads blend truths or partial truths and emotional sentiments to elicit the desired response (a vote for the candidate being advertised). These ads have also been present since the 1950's but have intensified over time in the juxtaposition of visual and audio imagery, and the "fact" being stated. They have progressed from the "Eisenhower Answers America Campaign" where perhaps an incisive comment about how the Democrats before him raised taxes was elicited by the President, to President Lyndon Johnson's ad against Barry Goldwater that displayed a map of the United States where the eastern seaboard was being cut-off by a saw. This imagery, both audio and visual, was accompanied by a narrator's quoting of Goldwater saying he wished the eastern seaboard could be sawed off and let drift into the ocean.