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Banana Boat Ads

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Advertisements, big or small, stand at almost every corner all over the world. They convince, trick, and sell products as well as ideas to people. Brands use advertising, essential in today's economy, for anything from food to technology. The company Banana Boat uses advertisements to sell their new sun comfort sunscreen through a plethora of techniques that affect and move people to buy their sunscreen. Banana Boat printed an ad in an early 2016 edition of Glamor magazine. Marketers for the brand have a woman lying in sand while wearing a blue bikini and making a sand angel. At the bottom, they have a picture of their sunscreen bottles and the facts about it on top of the picture. The ad itself strategically sat between two celebrity gossip …show more content…

This ad uses arguments to convince people to buy their product. The marketers appeal to happiness by implying their sunscreen brings happiness at the beach. Also, the ad appeals to family values and attracts parents by saying how it moisturizes in addition to protecting the skin. The sunscreen itself attracts families with the name sun comfort. The facts the ad has listed - moisturizes, protects, and keeps the sand off - also appeal to logos, or the logic behind the product. The Banana Boat brand itself gives a sense of authority, adding ethos to the ad, because the brand has years under its belt. In addition to arguments, the ad uses logical fallacies to draw the audience in. They use ad populism, making an emotional connection to the argument by implying that happiness comes from their sunscreen. The ad has hasty generalization by saying that it works for the girl in the ad, so it will work for anyone. Ad makers also do not include facts in ads to deceive the audience. Banana Boat incorporates basic information into the ad, but leaves out a major concept: how the sunscreen works. They may say that the sand won't stick if people use the sunscreen but not how. They also leave out reviews and ratings that most ads show. These responses show how the public has reacted to the product itself. Marketers use these techniques to trick people to buy the

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