Banana Boat Ads

The four advertisements chosen represented separate, and distinctive, themes. The first advertisement, for anti-wrinkle cream, utilized a bandwagon approach and a sense of the ideal retirement life. The second advertisement, for hygiene experts, suggests utilizing the fear of uncleanliness to sell the services. The third advertisement, for Camel cigarettes, brought a sense of nostalgia as I remembered spending time, as a child, with my oldest brother prior to his passing. To summarize, it embodied the ideal picture of a manly outdoorsman. The fourth, and final, advertisement focused on food and choices. Specifically, one pizza offered two distinctly unique flavors.

The commercial then continues with rapidly shifting scenes that show Mustafa in romantic fantasy--‐like settings designed to appeal to women. He is shirtless on a sailboat at sunset, then holding tickets to “that thing you love”. The tickets then turn into diamonds, and finally then ad ends with Mustafa sitting shirtless on a white stallion on a tropical beach.

Advertising via commercials allows businesses to not only show consumers their product, but also tell them about it too. The way companies utilize

When looking at this advertisement there is nothing sexy about it, but you do get a sense of cleanliness, and pureness. The advertisement is a headshot of Zendaya with

Advertisements are the most common way of conveying the ideas to people. Mostly the main objective for the commercial producers is to sell the product. Television commercials are so powerful when convincing people. After being brain-washed by these commercials, most of the people would buy the products if the commercials catch their eyes. However, conveying an idea by using commercials is a great proposal.

Every advertiser’s goal is to grab your attention and hold it long enough to convince you that their product is worth your time. With the proper use of certain elements that appeal to the senses, this act is possible. The three important components in an ad are text, color, and image. An ad for Gatorade Prime Energy Chews featuring Usain Bolt utilizes these elements to convey a message that will persuade a consumer in Gatorade’s target audience to buy the product. By using bright, contrasting colors, a dynamic image, and large, concise text, the ad convinces the potential consumer that “If you eat our energy chews, you will get the burst of energy that you need to win, just like Usain Bolt.”

Advertisements are made by companies to promote their products. These advertisements are made to attract customers, and help their business grow. There are different techniques and ways that the companies present their product. One of the advertisements that stood out to me is for the Extra Gum - Story of Sarah and Juan.

Adverts have been around for hundreds of years, and have since developed hugely as technology has enabled us to advance even more. Adverts have developed from illustration with text in the early 1700’s to large high definition photograph/illustration on billboard or TV advertisements with high definition. (Adage, website, 1999) Advertising in the 21st century doesn’t just stop at billboards and TV advertisements. We have now gone onto using every space available to us to advertise, we are surrounded by adverts, or even advertisements surrounds us. Its endless, everywhere we go, we see adverts posted on a wall or on websites that we visit.

There are great advertisements that influence many magazine readers around the world. In the November 2011 published magazine of “Yum for Kids”, Crest placed an advertisement for their product, Kid’s Crest (Toothpaste), which was created to appeal to kids and parents. That ad’s effectiveness relies on irony, simplicity, and specific language choice to appeal to the kids and parents as well as build the brand’s credibility and the consumer’s trust in the product.

When flipping through the magazine this ad is located in the first thing I noticed was the cliff view overlooking the water. The way it captured my attention was what the marketers meant for it to do. The beautiful scene was a good way for them to get people's attention because of lots of people because it is it a way mesmerizing. In the advertisement is a scenic picture of a cliff overlooking the dark blue water. Along the cliff is a winding road where a person,

Finally, with this advertisement there is a phrase that is being used at the bottom of the picture. “Become one of the most best smelling places on earth” is the phrase that is used in this advertisement. This phrase is false because when the viewer uses this body wash and shampoo it’s more likely to not smell of the “best smelling place on earth”. Body wash and shampoo are one of the most important things that they need to use in the shower. The text in this advertisement is very ironic to the viewer because he has a fake beach on his body. This unsuccessful text helps the viewer know that Old Spice is trying to tell us that it's a new scent and that it smells of beaches. Words have to be set really clear for advertisement to make sense

Magazine advertising share a common message theme: SEX SELLS. Advertising uses sexual content such as sexual or erotic images, and words or phases to attract the attention of the consumer who then notice the product. This form of advertising has been used for centuries dating back to the 1800s. The famous tobacco company W. Dukes & Sons Tobacco, used a strategy to sell tobacco in 1885, by inserting trading cards of sexually provocative actresses into their tobacco packages 3 ( see image #1 4). W. Dukes & Sons became the leading tobacco companies by 1890. How about this slogan “To make your skin flawless” from Woodbury’s Facial Soap company. The soap company was near its end in the early 1900s. To boost their sales, they changed their advertising. They had previously used images of a doctor’s face on their soap wrappers and advertising. Instead, they incorporated images of romantic couples showing attractive, young beautiful women along with slogans as “A Skin You Love to Touch” 5 to increase their sales. This strategy was very effective. The advertisement contained a couple; a young beautiful woman looking straight ahead and a handsome man looking at her. The male model is holding her right hand with his left arm is wrapped around her, holding her close to him. This gives the viewer the idea that the two models are a couple. The slogan in the

Advertising drives today’s modern world. Mostly every company advertises their products, whether it’s for food, clothing, housewares, you name it. An ad can make a consumer feel like they not only want a product, but need a product. The product can become so enticing to the consumer when the ad describes its many features, or its great qualities, that consumers will proceed to buy the product. This is how an ad works; the advertising agency wants you to buy the company’s product.

The two tree-covered banks of the river converge in the distance far beyond the dingy as if to immortalize the moment. This moment, as the reader discovers, is one which should be anything but immortalized. Hidden up in the clouds is a well-camouflaged light yellow box reading "HELP ME UNDERSTAND WHY SOME KIDS YOUR AGE SMOKE CIGARETTES". As the eye continues to wander down towards the darkened water between the dingy and the camera, one arrives at some text at the bottom of the page just beyond the edge of the picture. At the right is another yellow box similar to the one up in the clouds. This one contains the text, "TALK TO YOUR KIDS ABOUT NOT SMOKING. THEY'LL LISTEN.". On the left are two small paragraphs in plain font, containing the quote "How to start the conversation [about smoking] is up to you". The attention of the reader returns to the image, and once again sees nothing but a bleak emotionless picture. Just to make sure the advertisement does not attract any potential vacationers, the river is dotted with algae, and there is not a single artificial structure in sight. In comparison to the dozens of other ads found in magazines such as this one, nearly any reader would simply pass over it without a second thought. For those who *do* play closer attention, however, Philip Morris has carefully chosen visual queues to quickly send them on to the next page.

Advertising has had a major impact on society. Some may be considered positive and some negative. Take a look around, advertisements are placed everywhere, television commercials, billboards, newspapers, and even on the sides of buses. Advertising is the basic form of marketing and trading throughout the world. Today’s society knows it as marketers trying to influence or persuade consumers into buying something. It also serves as a medium for services and businesses. There are many advertising strategies, but television commercials will always remain the number one strategy. Think about it, how much television is watched a day, probably a lot. What better way to advertise a product or service? Advertising has a positive effect on our economy. It does not only influence and persuade consumers, but it also benefits them in many ways. It also benefits manufacturers and their company, and the world as a whole.