Extra Gum Advertisement Analysis

Advertisement is a way of telling the public about an offer a business has. Tesco use this method to tell customers about their offer and show that it is better than their competitor. Advertising on TV is another way of telling customers about themselves because TV is a popular way of interacting with the

In advertising, they try to persuade you to buy something. They will show sales or good deals in the ad. They will use ethos, pathos, or logos to persuade you. There is advertising everywhere and in many forms. They are on billboards, magazines, commercials, etc. They normally have pictures of whatever they are advertising also. Restaraunts advertising is what gets me the most i think because it makes me hungry.

At the end of the commercial, they slogan says “give extra, get extra”. All along as a stick of chewing gum passes from Sara to Juan or vice versa, a sense of closeness appears and happiness comes back to their souls. The stick of gum represents bringing Sara and Juan together, and the wrappers symbolize important events along with providing foreshadow into the future. Juan draws a small image on each wrapper after they chew the gum, and it can be assumed that those will come back later in the commercial, which they do. The foreshadowing also comes along at the very end when Sara sees the image on Juan down on one knee proposing and then turns around and sees Juan in real life proposing to her. The camera zooms in and focuses on the stick of gum as it is passed between hands and it is evident when Juan is doodling on the wrappers as well, hinting that they symbolize something greater, which becomes clearer as the commercial progresses. There are also some juxtapositions within this piece. When they couple is presumably moving either in or out together, even after such a strong relationship they still get into an argument. When Sara hands Juan a piece of gum, they hug and make up, showing again how the gum acts as a tool of

Advertising is used in the public to get the word out that a new product is here. Advertising informs people that this product may be something that they like and is useful to them. Without advertising, many companies would not be able to preserve their business. Companies have to make sure they efficiently inform the public what their product does because if the public has no understanding of the product, they most likely will not buy it. Advertisements are first used locally and can eventually become nationally if the business is doing well and properly informing the consumers about the product and its purpose. This can be done using social media, newspapers, magazines, or bill boards if they are wealthy enough.

Norma Dulin stated,"Logos pertains to logic and reason(Dulin)." The commercial's way of conveying its message suggested that Extra Gum was the logical choice of gum to purchase. This served as an effective way to advertise the product, so the viewers may buy the gum. Throughout the commercial, the gum appeared to bring together both the father and daughter, and it brought out their healthy father-daughter relationship. The origami cranes always made the father’s daughter happy even through her sad times. The commercial showed the gum as both a delicious candy and something that improved the quality of life. Both of these characteristics is a logical choice of gum brand which resulted in the advertisement persuading the viewer to buy the

The advertisement, Extra Gum: The Story of Sarah and Juan, depicts the adventure of a young couple’s love story. It all begins when they notice each other in a crowd of people outside of their high school, but get to meet when Sarah drops her books and Juan approaches to help her. This scene is very significant because it is the very first time that Sarah and Juan share a piece of gum, which becomes the symbol of their relationship later on in the video. They share many dates together like going to the park to have a picnic together, having night talks in the car before saying goodbye, kissing in the snow, and attending what seems to be their senior prom together. All the moments they spend together is always accompanied by an Extra gum packet, which Juan uses the gum wrappers as a platform to make a drawing of their special dates to create a timeline of their

time, work, and detail go into these commercials to get the most out of them. Some companies spend millions of dollars producing their commercials. The companies try to persuade people to buy their product. Some companies commercials have more effectiveness than others, thought almost all get more attention after. Companies work really hard producing these commercials, and making them perfect for people to watch so they can persuade them to buy their product.

Advertising via commercials allows businesses to not only show consumers their product, but also tell them about it too. The way companies utilize

Pathos is the emotions triggered in yourself or other people. Feelings are infectious and the commercial business knows this. The purpose of this Extra Gum commercial was to persuade the audience to buy their product. The song in the commercial "Can't Help Falling In Love" sets the feel of the commercial and draws the crowds consideration towards the item.This commercial tries to convince the audience that the use of the gum can also be for love and compassion and not just for good smelling minty breath. It gives the buyers hope that they may find romance in their life if they buy extra gum.

Extra gum is a gum owned by the well known company, Wrigley. The commercial describes a couple and shows how Juan puts in effort into his relationship by incorporating gum wrappers. This love story relates to extra gum in the longevity of the flavor and the commercial makes a point that by chewing Extra gum the consumers are getting extra flavor that last longer. Extra Gum intentionally made this commercial using pathos in order to evoke your emotions and bring across the message that effort is the only way to achieve what one

The Story of Sarah and Juan, you have most likely heard about this commercial, whether you trust the affection story or not you pondered if a piece of gum could mean that much. In this commercial the Extra Gum company is showing people that one piece of Extra Gum can start relationships that last forever. The company uses a guy and a girl who appear to meet in high-school, the guy, Juan, helps the girl, Sarah, when she drops her books. Once all of her books are picked up she offers him a piece of gum, which he takes, this starts their relationship.

Ads have existed for so long for a reason, there’s really not another alternative as effective in trying to introduce someone to a product, movement, or idea. The particular smoking ad from an organization called Health Canada created an Ad that clearly shows the negative effects of smoking cigarettes, not only that, but they also try to give aid to those who are looking to quit their detrimental habit; they carry out this goal of informing and persuading users to quit or abide from starting, by using many elements which include purpose, photo, text, and content. This Ad was great to analyze since it’s easy to define what the media is trying to portray, as well as to it having distinct images making it intriguing to question and inspect.

The science behind advertising is something that is carefully crafted and a lot of thought research goes into it. When a company is trying to promote their product they have to come up with an ad that sticks out and catches your attention long enough for you to consider buying their product. One big factor they have to consider is who is the audience in particular they are trying to lure in. For example, if a sports drink company was trying to appeal to boys they would probably show boys playing something like football tackling each other and getting muddy because football is considered a male dominant sport and getting dirty and being tuff is just what is generally thought of when it comes to boys

Television commercials are television programming produced by any organisation to provide message in the market about their product or services. It is one of the most popular methods to attract customer and provide them information about their products or services.

The Purpose of Advertising The purpose of advertising is to familiarise the public with a certain brand or product. Companies spend millions of pounds a year on advertising so that when the public are searching for a product or service a certain brand is recognised and, as a result, their product or service is chosen. Companies need to ensure that their money is spent wisely. They do this by completing extensive market and physcological research.