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Ban On Tobacco Advertisements By The Government Of India

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Ban on Tobacco Ads by the Government of India

Tobacco is one of the world’s most profitable industries. The top three producers of tobacco are: China, Brazil, and India, in that order. These industries provide direct and indirect work for many people in developing countries. Thus, like any good company it wishes to expose its products to the public by investing in ads and other merchandise of its product. All companies end goal (and of course this included tobacco) is to increase the appeal and acceptability of their product as well as to make the product available to the potential consumer. In the past couple of decades, tobacco has been a hotly debated subject from addiction, high blood pressure to lung disease. As time went on many countries started to band the product in some way shape or form and on February 6, 2001 the government of India (the third largest producer of tobacco in the world) dropped a bombshell on the tobacco industry when it too wanted to start its own band. The government would ban tobacco companies from advertising and sponsoring sports and cultural events all together (Case Studies, n.d.). India like many other European countries viewed the negative effects of smoking on its population and had boldly set out to ban tobacco ads from the public for three major reasons: the ads were found to be misleading, the introduction of a harmful product to its youth, and the increase cost of health care. It is no lie Tobacco companies have helped the

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