Ban on Tobacco Ads by the Government of India
Tobacco is one of the world’s most profitable industries. The top three producers of tobacco are: China, Brazil, and India, in that order. These industries provide direct and indirect work for many people in developing countries. Thus, like any good company it wishes to expose its products to the public by investing in ads and other merchandise of its product. All companies end goal (and of course this included tobacco) is to increase the appeal and acceptability of their product as well as to make the product available to the potential consumer. In the past couple of decades, tobacco has been a hotly debated subject from addiction, high blood pressure to lung disease. As time went on many countries started to band the product in some way shape or form and on February 6, 2001 the government of India (the third largest producer of tobacco in the world) dropped a bombshell on the tobacco industry when it too wanted to start its own band. The government would ban tobacco companies from advertising and sponsoring sports and cultural events all together (Case Studies, n.d.). India like many other European countries viewed the negative effects of smoking on its population and had boldly set out to ban tobacco ads from the public for three major reasons: the ads were found to be misleading, the introduction of a harmful product to its youth, and the increase cost of health care. It is no lie Tobacco companies have helped the
Tobacco companies advertise in magazines, promote their products in convenience stores and market their brands through websites and social networks. Many of these tobacco industries get publicity and attract more young customers when using the newly in media to promote their products. Many of these tobacco companies don’t understand that tobacco advertising is a huge public health issue that increases smoking. Tobacco company advertising and promoting is the start of the use of tobacco among teenagers. Now, these media and magazine advertisements about cigars have caused teenagers to be exposed to cigarette advertising. Not only that but also these teenagers find ads appealing and also increase their desire to smoke. Cigarette companies spent about $8.37 billion on advertising and promotional expenses in the United States in 2011.
Although tobacco advertisements are banned, people still consume it. The ban started in 1971 and since then has become even more strict on the sponsoring and promotion of tobacco brand logos. Now, all tobacco ads used, dissuade users from consuming. Advertisements in general can be obnoxious and tiresome, but they are sometimes necessary for the seller to get their point across. Ads are either trying to get money from the consumer or driving to change a person’s mind positively. The main reasoning for the creation of advertisements is to persuade the viewer or audience through the evocation of ethos, pathos, and logos, to have a change of mind about the product. The ads I chose are both similar, but have different goals towards their audience.
Cigarette advertising has changed throughout history from how it has been advertised, what is being advertised, and who the intended audience is. In the 60’s seeing a cigarette advertisement in the Sunday paper would just be like any other advertisement, but recent generations would be appalled to see such a gruesome product being publicized. The annual deaths from smoking cigarettes are increasing each year and doctors and scientist are teaming together to try and help prevent more. Realizing that advertising may be playing a role the controversy over cigarette advertising has lead to the censoring of harmful products in other public advertising which still has a lasting effect today.
India wasn 't the first country to implement the ban on tobacco advertisements, other countries such as France, Belgium, Finland, and Norway had already banned tobacco advertisements from their countries. The French Constitutional Council said that their reason to implement the tobacco-advertising ban was in order to protect the public health of their people. By implementing such a ban, the Indian government might also be loosing money therefore the ban was meant to shelter their people from such a harmful and addictive drug. Indian Government banned not only the rights to advertise tobacco products but also the use of tobacco in public places. If young adults are less exposed to such a powerful drug they will be less likely to get tempted to try it themselves. “A 2003 World Health Organization report estimated that India is home to approximately 250 million
The prohibition of tobacco has been trending in foreign nations such as Finland, Norway and France. To conduct similar constraints is the intention of the government of India. Endangerment and possible victims of hazards are the concerns of those who are in favor of banning tobacco as well as other precarious commodities such as handguns and narcotics in India. Millions of deaths around the world have been the aftereffect of tobacco and cigarette smoking since the 90’s. Predictions of an increase of death toll would occur in the latter years to come. Utilization of tobacco among the youth is the product of propagandas’ enticements. Consequently, an increase in medical expenses such as hospital bills and health care expenditures would become the repercussion of such consumption. Additionally, even supposing that the occupation of 26 million people is the liability of tobacco industries, a boycott of tobacco and job turnovers would not create an adverse impact on the economy of India. Investments in other stocks would enhance the Indian economy. Finally, a decline of tobacco consumption would become fruitful if there is a proper implementation of banning tobacco endorsements.
This problem of creating a trendy stylish image of cigarettes are hurting many people by recruiting new young smokers from all around the world, winning over sales due to the false image and then addiction. Third world countries are hurt the most by this unethical way of advertising because they don’t have money for this extra expense that they now need due to addiction. Critics claim that sophisticated promotions in a unsophisticated societies entice people who cannot afford the necessities of life to spend money on luxury- and a dangerous one at that. Every cigarette manufacturer is in the image business, and tobacco companies say their promotional slant is both reasonable and common. They point out that in the Third World a lot of people cannot understand what is written in the ads anyway, so the ads zero in on the more understandable visual image. Due to actions such as this and the negative effect it has on people economically and physically, this is a good example of how the tobacco industry is unethical.
This essay is a case study analysis that uses the case Ban on Tobacco Ads and talks about the conflict of interests between tobacco producers and the Government of India.
I agree with the Indian government’s action to ban on smoking. If the ban was implemented properly or not is an important question. As a government working for its citizens, they are obligated to ban tobacco advertising. If
The government of India serves the people. When a product is produced that affects the health of the people the government is justified to take action. With Tobacco products India banned the advertising and sponsorship of sport and cultural events (IBS Center for Management Research (ICMR), 2001). Those in favor of the ban cite the French who stated that Tobacco advertising ban was to protect public health. They also, state the World Health Organization’s (WHO) death toll numbers. These numbers show that tobacco products are one of the leading causes of death in the world are continuing to grow. People who are in favor of the banning of advertising for tobacco products use a World Bank report that shows a substantial decline in smoking when ban of advertising in enacted for all forms of media. Finally, the fear of children becoming addicted to smoking has helped to support the justification to ban advertising on tobacco products. With these reasons we can understand and support a governments action to ban advertising on tobacco products.
Advertising for tobacco is another source that cause teenagers smoke and adults smoke. Recently, tobacco companies have found new ways to promote their products to youth. They support their sporting events, concerts and movie. Many people favor idols or stars smoke in the movies and they seems very cool. And Teenagers are curious about imitation. Smoke containing nicotine acts as a stimulant to the brain. Nicotine in the bloodstream acts to make the smoker feel calm. In fact, nicotine is a lethal poison, affecting the heart, blood vessels, and hormones. Tobacco smoke contains over 4,000 chemical compounds. More than 60 of these are known or suspected to cause cancer. What is more, secondhand smoke can be harmful in many ways and it ruins thousands of non-smoking people, children's health. The US Surgeon General and the US Food and Drug Administration are among those who have examined the evidence and concluded that tobacco advertising does increase overall consumption. If we ban adverts on tobacco products, they will gradually lose their appeal, because they won't symbolize anything "cool", "smart" or "amazing". Tobacco products will become ordinary consumption goods and thus the number of young people who take up smoking in order to "be somebody" will decrease.
A global hot topic that has been on debate for decades and does not appear to go silently into the night is the influence of tobacco advertising and its influence on the populous. Recently to join the discourse was the government of India versus the tobacco conglomerates. The Indian government hopes to follow suit of many other nations including: France, Finland, Norway, Canada and New Zealand who already imposed bans on cigarette advertising with successful results. The tobacco industry, however, holds their position that by placing a ban on advertising is controlling the opinion of the masses not allowing them to make their own decision of right and wrong. The government has the difficult task of weighing out the ethical issues of what causes more harm in the future, to allow tobacco advertisers to continue with business as usual or to out a halt on their advertising all together.
personal aspect, as for the ban on tobacco ads being shown in the country by the Indian Government 02/06/2001. Not only for health purposes such as lung cancer, chronic obstructive pulmonary disease, heart disease, stroke, asthma, reproductive affects in women, diabetes, premature, low birth weight in babies, blindness, cataracts, or age related macular degeneration. With India being a nation with war, as well as lots of heat as they are in the middle of the Sahara desert, many people are subject to having breathing issues without smoking. The reasoning was to block adolescents from purchasing tobacco products, where here in the United States there actually is a sting operation in many cities that police officers pay someone to attempt to purchase tobacco products in order to ensure that businesses are not selling to minors. Minors are not the only reason any country should ban the ads, as I remember as a little girl, the commercial was “ like father, like son” and it showed everything the father did the son would do, and at the end of the day and they would go sit under a tree, the father would then light up a cigarette and then the son would look at the pack and then look up to the father and the words “ like father, like son would be said and the brand was Marlboro, this was 1968 if my memory serves me correctly.
I spent the past nine months in India (August 2015- April 2016) and one big difference I noticed from the USA, is that India did not support commercials on TV or public figures promoting the alcohol and tobacco industries. Before every movie on TV they show two health warning commercials with children in them asking their parents to stop smoking and showing the devastation smoking can cause a family. India is a very family oriented society so it 's easy to understand why they have chosen to make the non-smoking commercials in this way.
On February 26th, 2001 the Indian government announced they were going to enforce a ban regarding advertising their products in their country. The problem was that tobacco companies in India promote their products through every conceivable medium, including radio, television, newspapers, magazines, billboards and the internet. The government realized that most of these tobacco companies were adapting creative new ways to publicize their brands to young people.
When the Government of India dropped the news on the ban on the tobacco Industry, the objective