Assignment 1: Kodak and Fujifilm

The founder of Kodak, George Eastman, was a photography enthusiast and wanted to simplify the process of creating photos. Eastman established what was to evolve into the Kodak Company in 1880. The Kodak Company was built on four basic

The problem in this case is concerned with Eastman Kodak losing its market share in film products to lower-priced economy brands. Over the last five years, in addition to being brand-aware, customers have also become price-conscious. This has resulted in the fast paced growth of lower priced segments in which Kodak has no presence.

The problem in this case is Kodak's steadily eroding market share and shareholder value in the film rolls market. This is especially undesirable given the fact that the market has been growing at a tepid 2% annual rate and the steadily increasing threat from competition. Kodak needs to come up with a strategy for corrective action so as to arrest this decline, regain market share and increase share holder value. Kodak's strategy is to reposition itself by targeting a new segment of price sensitive customers and re-segmenting the super premium customers’ space by including a wider segment of special occasion customers.

He started his business of photography in 1881, advertising dry photographic plates. He moved on to patenting his film in 1884, and then in 1889 he patented a roll film. He introduced his first camera, the Kodak camera (shown in picture two) in 1888 (Carlisle 247.) This is when the magic and joy of photography first began. “He called it a Kodak because he liked the strength of the letter K and reckoned it was a word that would be pronounced the same in every language,” (Buckland and Lefer 250). In 1889, Eastman fit his Kodak cameras with transparent nitrocellulose film. This was a major breakthrough in the photography industry because it allowed easier processing and developing of a photo (Buckland and Lefer 250).

In my March 6 memo, I discussed the need for Kodak to revamp its core strategy and regain popularity. Eastman Kodak has been the leader of photography and printing products for nearly 130 years. Over the last few years Kodak has been in distress due to its poor fundamental shift into the digital age. Lack of strategic creativity led Kodak to misunderstand the industry in which it was operating. This lack of strategic creativity was costly for Kodak.

The last question to asses would be: Is there conditions for the sustainability of the joint venture? We can see by the increase of sales and processes improvement that this partnership could promote stability in the long term, but we should focus in organize the internal problems the most important issue is to align interest of the companies. Therefore we should align which markets should Fuji Xerox can serve and agree on who will do what, after this agreements are clear there will be no more friction between the companies and they can be focus on working against the competition.

In general, Kodak has done well in the innovation implementation. This paper mainly discusses the innovation system within the group also influence the innovation

Background Eastman Kodak Company, headquartered in Rochester New York, was founded in 1889. The corporation, now multinational and focusing on imaging and photographic equipment, posted revenues in excess of $6 billion in 2011. During most of the 20th century Kodak was dominant in the photographic film industry in 1976 it held 90% of the market but began a downward slide once the Internet, digital cameras and computer processing grew. By 2007, Kodak ceased making a profit and in January 2012 filed for bankruptcy protection and ceased making cameras, video cameras and began to focus on the corporate digital imaging market (De La Merced, 2012). In evaluating Kodak's corporate strategy from the mid-1980s onward, we find that there four major management paradigms in place during this transitional period:

Kodak hired Fisher as its CEO in 1993, so that he can bring innovations in the company, and maintain the company’s financial position. In order to bring transformation in Kodak, Fisher started introducing new technologies in the products of Kodak. In order to bring transformation, Fisher believed that innovations and development is the best way to bring advancement in Kodak. He also changed the organizational structure from vertical to horizontal integration. Though Fisher tried his best to transform the company, but he failed and could not bring modification in Kodak and then

Technology is constantly advancing with new ideas and developments of old ones. The newest invention surpasses the version previous, and devices become outdated and need updating. As evolving humans, it is natural to discard obsolete technology and to succeed it with improved means of communication that best fits the demands of the public. However, since the 19th century, one demand has remained timeless: the desire to capture moments in the form of a photo. George Eastman’s innovations opened up the door to seemingly unimaginable possibilities in the world of photography, and with his influence through the Kodak company and philanthropical contributions, the world has benefitted remarkably.

Today Nikon and Canon constantly battle for the top position in the digital SLR cameras market. These two companies were the first to make the leap from film to digital, and their initial impressions in the market make them the dominant players. Nowadays, a growing number of individuals want to have their own digital SLR cameras, and it is no longer a luxury to the public. People always wonder which camera is right for them, and it is a common question when consumers

Eastman Kodak Company, commonly known as Kodak is an American multinational imaging and photographic equipment, materials and services company headquartered in Rochester, New York, United States. It was founded by George Eastman in 1889. Kodak is best known for photographic film products. During most of the 20th century Kodak held a dominant position in this sector. In fact, Eastman Kodak Co. is one of the dominant market share holders within the camera and other photography-related industries. Kodak pioneered amateur photography and is often credited for the invention of roll film and the first camera. The markets for color film and color photofinishing in 1954 were controlled by Kodak. It had over 90% of the amateur color

Company Eastman Kodak is currently the market leader in the photo film market. The company has continued its domination of the photo film market, but in the past 5 years its market share has eased from 76% to 70%. Reason mainly being the competitors like Fuji Photo Film Co. and Konica Corp. lured consumers with their lower-priced versions. In 1993, Kodak spent an estimated $50 million on camera and film supply advertising in the United States; this was about 4 times

Kodak is American Technology Company that was found in 1890s. Kodak main focus is photography and imaging product. Recently, Kodak decided to enter the printers industry by designing a new line of printers that produce high quality photos. Kodak also will introduce a new line of printer ink, and photo paper. Kodak main challenge is competing against the market leader in the printing industry Hewlett Packard (HP) which has the largest market share in the printing industry. Also, Kodak is entering the market twenty years late than its competitor in the market who are more experience in term of the wants and needs of the consumers. In addition, increase in the industry rivalry with HP and risk in new product and offering would be a challenge that Kodak management has to overcome in order to stay successful in business.

Kodak used advertising to sell and create a market for their cameras, papers, and film. But during the 20th century, the advertising industry was turning to photography.