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Art Institute Of Californi Hollywood

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Visual Language and Culture
Final Project: Research Essay
Leonard Hermoso
Art Institute of California: Hollywood Abstract
Since its early days, the media have always had a hand at molding who we are as a society. It is an extension of our culture and who we are. It has been a conduit of knowledge and information from person to person. A consistent attribute of media is the desire of the elites to control it and a resistance from people that want more freedom from such influences. Today, it is all around us, affecting most, if not all, of our daily lives. It influences how kids grow up in our society. It creates ideals that we want so much to achieve; labels us in order to promote the consumer culture. Being filled with media all the time, it can affect our society in a way that most people would think are negative. It can be a source of unrealistic expectations, a distorted look on reality, a distorted image of beauty and a reason health to deteriorate, be it physically or mentally. The media is a blessing for us, but one must be careful with it for it will always be accompanied with things that can have a negative effect on us.
The media has become a part of us, a part of something that shapes who we are, our desires, and what we expect to have in life. Throughout his book: “Understanding Media Cultures: Social Theory and Mass Communication,” Stevenson Nick asserted that the media has become an extension of who we are, and an extension of what we have become and can

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