Applying Disney Principles to Boost your Patient Satisfaction
More and more as healthcare facilities are linking reimbursement back to patient satisfaction, there is increased accountability to deliver an exceptional patient experience. Really, who does customer service better than Disney? Let’s tap into how applying some of Disney’s basic principles can actually boost your patient satisfaction.
Disney Point #1 - In order to delight your customers, you must put your employees first!
Employees are often your first and last points of contact for patients. Creating the opportunity to empower your employees to provide exceptional service is key. Proper training, and placing the tools in your employees hands to “wow” your customers,
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How can we provide the best possible service?
Identifying your customer base, uncovering their needs, what issues they may have, and what’s important to them, helps to streamline your processes. Let’s play out a scenario: Sally is a single mother of 3 with no insurance because her employer doesn’t offer a plan. Sally just received her billing statement. By taking a moment to identify Sally’s needs you are able to find out she is able to pay her bill, but may need to set-up a payment plan. Working with your patient to resolve an issue rather than not taking the time to listen to their needs will boost patient satisfaction through the roof. And by offering solutions tailored to that specific customer, you are also improving your customer service efficiency. Streamlining employees time and cutting overhead.
Disney Point #3 - Satisfaction can be Dangerous
Complacency is a killer. Never settle for being “ok” or providing adequate service. Challenging yourself to see how you can take your customer service to the next level is the only way to keep building forward momentum. Finding new, creative, innovative ways to “wow” your clients will keep them happy. Research new technologies to automate your billing process. Offer early pay discount options. Patient account portals to allow access to statements, account history and more gives patients the transparency they want and builds the revenue cycle you need.
The Disney experience and brand has
Mr. Harris expressed to me the key factors in being successful in his workplace. He stated that the employees should think about the patients first and make the quality of their care the first priority. To be unsuccessful in his clinic, he states that employees would not take pride in their job and not care about the quality of their work. He expressed to me that a manager should most importantly succeed in having open communication with all employees and stakeholders. Keeping an open line of communication with employees makes for a positive workplace environment. Harris explained that this can be done by checking in with them often to make sure the employees aren 't having any issues and are satisfied with the staff’s work. He also interprets that you should let them know that you are always available for them if issues or questions arise.
Making sure the needs of the patients are met. Making sure everyone is on the same page when it comes to making things better for the patients. Making sure the employees are happy, this will help them to give excellent care to the patients.
keep an existing customer than finding new ones. A major part of the customer service, especially in a retailing
Fitzgerald et al (2013), described service improvement as ‘…a planned and targeted effort to improve patient-facing outcomes from a service…’. The key message in this is that the effort of service improvement should be both ‘planned’ and ‘targeted’ to a specific audience, as well as provide an improvement in the outcomes for a patient. Without a targeted, specific improvement for patients, the focus of a service improvement proposal is lost, and little value or quality is gained from the change.
Walt Disney transformed a small private company into a blooming public company surrounded by success. The case study presents his strategic process of success starting from the ground-potential he encompassed as a young boy. Today, Disney is still a famous company seen throughout everyday life in a wide variety of presentations. Disney is represented through movies, short films, cartoons, television networks, theme parks, hotels, and characters. In accordance to the case study, the most important quote obtained from Disney is “you’re dead if you aim only for kids. Adults are only kids grown up, anyway” (3). Through this quote, Walt set the success for Disney as aimed towards families, creating a fun environment and opportunity for pre-teens and adults to forever enjoy.
Customer service levels should be the highest priority of any health-care organization. Trying to balance between the increasing demand and supply of health care arenas,
It is important employees of any corporation are aware of the roles they play in company success so that they can do their job effectively. Disney has many courses of action in order to keep employees, or cast members informed. At Disney there is a
Disney strives to maintain a workforce that reflects open opportunity, where everyone is at an advantage by the company potential.
Strategic management for an organization is based on its values, vision, and mission (Huber, 2014). My organization uses strategic management as its customer service model. Our mission, vision, and values state that we will build healthier communities with others who share our commitment to provide high-quality, cost-competitive health care services. At Premier Health, our mission, vision and values aren’t just words, they’re the road map that helps us lead with care (Premier Health Partners [PHP], 2016). Our nursing staff is trained through a program called Versant. Graduating RN’s apply for this
The Walt Disney Company lives by the words of making magic. Although unfortunately they do not mean magic in a literal sense, the company strives to create once in a lifetime experiences. They use the idea of ‘creating magic’ to broadcast their commitment to exceptional customer service company wide. The concept of keeping close and positive relations to the customer ties into Thomas Peter and Robert Waterman 's book, In Search of Excellence: Lessons from America’s Best-Run Corporations. Their research states how, “One of the basics of excellence is to remember that
The Disney Company encourages communication throughout the organization, and this communication is what helps to make a strong organizational culture. A few motivational theories are effective in the Disney Company’s culture. Psychologist Frederick Herzberg proposed the two-factor theory otherwise known as motivation-hygiene theory. This theory believes an individual’s relationship to work is basic and that attitude toward work can very well determine success or failure (Robbins & Judge, 2011). This theory is one for the Walt Disney Company. The founder Walt Disney’s attitude toward the company from the beginning was to bring happiness to everyone that has any parts of the company. A happy founder gives off a chain reaction and therefore gives the company happy employees and customers. Employee’s are happy and have job satisfaction shows it through his or her positivity and it reflects in one’s job performance.
Walt Disney, the man behind the name, envisioned on building a corporate image of exceeding customer expectations for decades to come, which in turn has resulted in the organisation focusing on two main customer service element strategies, Disney’s Four Keys and Disney’s Seven Service Points, generated from the Quality Service Compass (The Walt Disney Company and Affiliated Companies – Parks and Resorts Press, 2013). Ensuring these two strategies are correctly implemented and followed by all cast members is crucial in creating magical experiences for guests. Firstly, to understand these strategies and correctly analyse them it is important to understand that customer experience is a compilation of interactions and perceptions between a person and a company, as perceived by the conscious and subconscious of a customer, with the blend of rational organisational performance, stimulated senses and evoked emotions, both which are measured across all moments of contact against customer expectations (Shaw, Dibeehi & Walden, 2010). Therefore, it is crucial that the organisation takes a customer-centred approach of quality service as the number one driving force for business operations (Omachonu, Ross & Swift, 2004). Disney focuses to go above and beyond to exceed these standards and expectations with their two previously mentioned strategies (The Walt Disney Company and Affiliated Companies – Parks and Resorts Press, 2013), however, it is important to analyse whether the strategies
One article implies that creation of value is denoted as the primary aim of any business entity (Value Creation, n.d.). With that being said, creating value for customers helps sell products and services, while creating value for shareholders, in the form of increases in stock price, insures the future availability of investment capital to fund operations. From a finance perspective, value is said to be created when a business earns revenue or a return on capital that exceeds expenses or the cost of capital. In health care industry, patient satisfaction is one of the simplest; least complicated but often overlooked aspects of practicing good customer service skills (Walker, & Mullins, 2014). Thus, health care should be provided with the
A healthcare organization’s reputation for its commitment to quality and patient-centered customer service stands as the main criteria for individuals in choosing a healthcare service provider (Stavins,2006). “Therefore, measurement of patient satisfaction and incorporating results to create a culturewhere service is deemed important should be a strategic goal for all healthcare organizations”(Stavins,
Customer Service – “Customer service is not just about how you handle a transaction it’s about a relationship with people who are an essential part of everything you do” (Woods, 1998). That’s why our commitment to the patient needs is really important to us, we respond immediately to anticipate the needs, resolving the problems and delivering customer focused solutions.