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Applying Disney Principles to Boost your Patient Satisfaction

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Applying Disney Principles to Boost your Patient Satisfaction

More and more as healthcare facilities are linking reimbursement back to patient satisfaction, there is increased accountability to deliver an exceptional patient experience. Really, who does customer service better than Disney? Let’s tap into how applying some of Disney’s basic principles can actually boost your patient satisfaction.

Disney Point #1 - In order to delight your customers, you must put your employees first!
Employees are often your first and last points of contact for patients. Creating the opportunity to empower your employees to provide exceptional service is key. Proper training, and placing the tools in your employees hands to “wow” your customers, …show more content…

How can we provide the best possible service?

Identifying your customer base, uncovering their needs, what issues they may have, and what’s important to them, helps to streamline your processes. Let’s play out a scenario: Sally is a single mother of 3 with no insurance because her employer doesn’t offer a plan. Sally just received her billing statement. By taking a moment to identify Sally’s needs you are able to find out she is able to pay her bill, but may need to set-up a payment plan. Working with your patient to resolve an issue rather than not taking the time to listen to their needs will boost patient satisfaction through the roof. And by offering solutions tailored to that specific customer, you are also improving your customer service efficiency. Streamlining employees time and cutting overhead.

Disney Point #3 - Satisfaction can be Dangerous
Complacency is a killer. Never settle for being “ok” or providing adequate service. Challenging yourself to see how you can take your customer service to the next level is the only way to keep building forward momentum. Finding new, creative, innovative ways to “wow” your clients will keep them happy. Research new technologies to automate your billing process. Offer early pay discount options. Patient account portals to allow access to statements, account history and more gives patients the transparency they want and builds the revenue cycle you need.

The Disney experience and brand has

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