Anti Smoking Ads

Another woman brings up to a little girl how smoking can increase your risk of aging. This advertisement shows logos into play. Logos is shown when it is stating the reasoning on why children should not start smoking. Pathos is also shown when the adults state the reason why one should not pick up a cigarette. The different kind of effects creates a sense of fear and avoidance of the product.

In the commercial created by the CDC “Terrie’s ad” a woman is in a hospital bed speaking against smoking cigarettes. Her voice is very difficult to understand, her skin has detrimentally changed, and the imagery portrayed is very disturbing to the audience. Terrie claims she started smoking as a teenager, and it is eventually released that she dies at the age of fifty-three from cancer. The purpose of this commercial is to stop people from smoking, ideally before they start. To reach this goal the creators of the video utilize multiple rhetorical appeals in an attempt to get across to the audience.

It shows the devastating consequences of being a lifetime smoker, in hopes to get them to quit. However, there is also a secondary audience: nonsmokers. The message of the dangers of smoking is sent to nonsmokers because it might just prevent them from starting up a bad habit. In addition, there is a mediated audience: youth. They use unique visual effects that are fun to watch, a talking camel, and colorful costumes and lights. They also say that “tobacco companies state that smoking makes you hip,” which is what most teenagers

Marlboro, a big international company launched by Philip Morris in 1904. A company widely famous, and recognized. Everyone knows smoking is bad. In spite of this the company is making huge profits. This is why I chose two Marlboro cigarettes commercials. One of them was in 1955, and the second was relatively recent. There is a huge shift in the way the company represented their product back then and now. This intrigues me in a certain way, and makes me wonder what made the company shift from their usual approach to a whole new one. The two commercials had one similarity, which is a man smoking a Marlboro cigarette and I think this is pretty consistent in most Marlboro commercials.

Some may remember when the NHS health campaigns were exactly that; health campaigns, not commercials. Their primary objective was to inform the audience of the dangers of smoking and drug

The advertisement provides genuine effects that can occur from the use of tobacco products. This is a use of logos, a rhetorical technique that uses reasoning and logic to persuade someone. People often ignorantly think

Smoking continues to be an increasing problem in both the United States and around the world. Advertisements of many types continue to aid in lowering the use of cigarettes by teenagers. In this advertisement, published by the Food and Drug Administration (FDA), many rhetorical devices are used to help appeal to the audience’s senses, understanding, and perception on smoking cigarettes. Using a young woman in the advertisement shifts the focus towards teenagers that smoke cigarettes, have thought about smoking, or have been around others that do smoke. With the incorporation of the FDA’s “The Real Cost” campaign logo, facts about the outcome of smoking, and the photograph of the young girl's face, this advertisement serves the purpose of grabbing the attention of teenagers that use cigarettes and warns them of the negative outcomes of smoking by using certain appeals: ethos, pathos, and logos.

The Center for Disease Control and Prevention (CDC) was founded in 1946 (www.cdc.gov, n.d.). The CDC is one of the thirteen agencies that operates under the Department of Health and Human Services which is, "…the principal agency in the United States government for protecting the health and safety of all Americans…" (www.cdc.gov, n.d.). "Today, CDC is globally recognized for conducting research and investigations and

Starting off we see emphasis on a marred woman holding a cigarette, along with the alarming text “Warning” at the top of the ad. “When you smoke it shows” is also clear, due to the large text that was used to display it. Placement of such content like this incites the reader to infer that the propaganda is trying to recommend you to not yield to cigarettes. Smoke is repeated throughout the ad many times to keep reminding the audience that’s related

The Anti-smoking ad has a set of brown leaves formed as a lung, holding the leaves is a tree stem. In the ad under the leaves you see a person's hand with a lighter. As he has the lighter flicked the leaves are beginning to burn. At the bottom right it says “Your lungs are more sensitive than you think. Stop Smoking” in a white small font. Under that it has the campaign’s name which is “Casa De Euipedes”. The second Ad, Anti-Racism, has a gray background. There is an African American man with a black tank top on. In front of his mouth is a google bar with “black men are” typed into it with a small black font. In the drop box it has racial results that say “black men are failures, losers, a disgrace, and are disrespectful”. The middle of the

It is the same concept. People tend to buy more of a product and trust the ad when a public figure is featured in the ad. It attracts attention, therefore, increasing sales. Also, during the time the ad was running, majority of people did smoke because they were unaware of the damaging effects they have on our bodies. As doctor’s, we rely on their ability and knowledge of our overall health.

Their message as a sports team is the fact that “impossible is nothing”, and this concept is meant to apply to dedicating to new endeavors in sports, and is quite often applied to life in general. In this specific ad campaign, smoking is not impossible.

Traditionally, many advertisements released by cigarette brands under the Philip Morris label have depicted happy people joined together in friendship (supposedly due to their common habit). Other advertisements attempted to associate cigarettes with sleek mystical figures, sometimes even sexually desirable ones. All this has changed, however, due to recent legal developments in which the cigarette giant was pressured to offer anti-smoking ads, in addition to the usual fictional ones depicting happy mannequins. In no way were they to advertise cigarettes, and they were mandated to help stop youth smoking. These requirements placed Philip Morris in a difficult situation. They needed to satisfy the

Smoking is one of the most controversial topics in the world, the cigarette while being popular has many negative side effects to people's health. Many companies have made different ads to make people stop smoking, let’s take a look at an advertisement made by Nicotinell to combat smoking and help smokers quit.

Have you seen a tobacco commercial recently? I bet you saw the side effects of smoking and dipping and what it will do to you in the long run. If you watch a tobacco commercial back in the 1970s, they don't show you the side effects of smoking or dipping. They show you that it's alright and shows working men putting in a dip while working or smoking a cigarette. Tobacco commercials from back then up until now. Back then they displayed a different message in their commercial then people do now a days. The two commercials are advertising the same thing, but in two different ways.