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Annual Report. Kroger Co.

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ANNUAL REPORT KROGER CO. 2011 Tiffany Mullins 5/26/2011 Strayer University Acc 100 Professor Barbara McGuire The Kroger Co. was founded in 1883 and incorporated in 1902. It is one of the nation’s largest retailers, as measured by revenue. The Kroger Co is currently ranked #2 in the industry on the Fortune 500 list and # 25 overall. There revenues are earned and cash is generated as consumer products are sold to customers in their stores. They earn income predominately by selling products at price levels that produce revenues in excess of the costs incurred to make the products available to customers. Such costs include procurement and distribution costs, facility occupancy and operational costs, and overhead expenses. The retail …show more content…

Kroger has a special personalization with their customers which is a key to the competitive advantage for Kroger. Kroger’s primary assets include Property, Plant, and Equipment. Kroger operates, directly or through its subsidiaries, 2,435 supermarkets and multi-department stores. About 45% of these supermarkets were operated in company owned facilities, including some company owned buildings on leased land. Other assets include Inventory, Cash, and temporary cash investments, Deposits in-transit, Receivables and other prepaid assets. There assets totaled to the amount of $23,476 as of January 28, 2012, and $23,505 from the previous year which was a $29 less than prior year. These amounts were in the millions. Kroger Co. holds management responsible for the company’s Internal Controls. With the participation of the chief executive Officer and the Chief Financial Officer, Kroger’s management conducted an evaluation of the effectiveness of the Internal Control for the company’s financial reporting. This evaluation was based on the framework and criteria established in Internal Control-Integrated Framework which was issued by the Committee of Sponsoring Organization of the Treadway Commission. Based on the evaluation, the Kroger management concluded that the Company’s

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