Analysis of an Advertisement Essay

The settings of the advertisement, which are a business building, a restaurant, and a street, clearly represent the three different classes of the upper- class, the middle-class and the lower-class. Additionally, women's different types of clothing also represent the different classes. The girl in the business office has worn a well-groomed suit, which suggests that she belongs to the upper-class. Women in the street have worn jeans, which suggests that they belong to the lower-class. The advertainment also sells some messages to the dominant elite with the product. The first message being communicated is that women are products that are meant to be consumed and when a product is bought, women come with the product. The main character in the advertisement has worn a jean and has opened its buttons, which suggests that he is a lower-class person. After he chews the Clorets gum, which is a high-end product, he is considered an upper- class person who attracts all the girls wherever he goes. Women are attracted to him just because of the fresh air created by the gum and before consumption, he could not attract women. Therefore, it is the gum that attracts women, not the guy. The second message of the dominant elite that is communicated to the audience is that women should sell their body to the men. All women in the commercial try different sexy poses in front of the man in the advertisement to attract him. The woman in the

There are a couple of groups that this type of ad seems to really connect with and sink in. The first being the young, the reckless and those longing for love. Then there are those who want to feel that way, again. An older person in their 70’s and has recently retired, sees this ad, days of their youth would flood back in. This image captures the present and the past for both parties.

The advertisement is found in a Cosmopolitan magazine, which is geared towards adults in their mid twenties. Zales put their ad in this magazine because according to the Huffington Post, the average marrying age is in the early and mid twenties (Borreson n.p). It is becoming more likely for couples to marry at a young age (Borreson n.p). On the magazine’s page it implies that Zales are the diamond ‘experts’ and that the ring is “exclusively” sold at their stores. According to the ad, an engagement ring is better when it’s bigger, shinier, and

One effective element in this ad is the genius use of Serena Williams. The use of her conveys popularity, success, skilled and beauty. She is perhaps the most famous tennis player amongst men and women. She is one who can actually say “ball is life.” Amazingly, Serena has been a professional tennis player since the age of 14. She is currently 33 years old, which means she has been playing tennis longer than she hasn’t been playing. Serena is currently ranked number 1

Kay Jewelers used straight-line copy in it’s approach to advertising for Valentine’s Day. The commercial captured the mood of love by highlighting two couples. These couples are seen in their homes participating in everyday life activities. The commercial is designed to remind someone Valentine’s Day is approaching and the best gift to give is a Kay Jewelers Diamond. During the commercial a small logo of Kay’s can be seen in the corner of the screen. The only time written copy is the main focus is toward the end of the commercial. Images and words are easy to read on a black background. The message is about the current price range of the jewelry seen in commercial and the current 30% Valentine’s Day discount offer. The written copy is easy to read since the words are in white and red on a black background. The commercial also allowed enough time for the viewer to read the message. Every kiss begins with Kay is the current slogan of Kay Jewelers; this slogan was written at the bottom of the screen at the end of the commercial. During the end scene actors are kissing while music containing the slogan can be heard. This demonstrates very good coordination in planning. The planning for the commercial also

A typical Tiffany & Co advertisement is black and white, except for the iconic robin’s egg blue of the little blue box. The strategic use of black and white also reverts the audience back to the past, signifying that Tiffany’s places importance on its products being timeless and classic. The continued use of black and white ads shows that Tiffany & Co is dedicated to its founding values and principles, which is comforting to the longstanding consumer in this fast-changing society. Tiffany & Co has many established consumers; it is vital to ensure that new directions do not break that longstanding loyalty. The image also uses rhetoric to allude to style, timelessness, and

The rock and punk element that surrounds Mick and Jade Jagger is again emphasised with the words ‘Rock Hard’ written across the advert. This implies that whoever wears this will look ‘rock hard’ and strong so the product instantly conveys an image of strength so would appeal to anybody who would like that image. Also the word ‘Rock’ obviously relates again to Mick Jagger’s music again reminding you that Mick Jaggers’s daughter is designing the jewellery. The word ‘Rock’ also brings images of partying and the word ‘Hard’ could convey that whoever wears this is the type of person to party ‘Hard’. Again this would appeal to anybody who wants to have this image. The skulls on the necklace repeat this ‘Rock’ image of the necklace as skulls are associated with rock music and being wild. The necklace and ring have a large wing on them this again emphasises partying as the symbol is loud. The wings also give the impression that somebody is free and original so people would buy this to have an image of being a free spirit and being original. Being original is important into today’s fashion circles so this aspect of the advert raises the chances of viewers buying these pieces of jewellery. Other aspects of the advert relate more towards the brand for instance the word ‘Garrard’ in bold lettering reiterates who is making this jewellery and the three hall marks highlight a sign of

If the main point is really about engagement rings, shouldn’t the ring be seen on her finger? Since there is no ring shown, it is implied that buying this ring will make your relationship more sensual. It makes a man think that his girlfriend will love him even more for buying her that ring. For a woman, it means that her boyfriend truly and deeply loves her. It tries to play on people’s love for each other. “Sex as Symbol in Fashion Advertising” points out that “the creators of any advertisement are trying to generate some kind of an effect or emotional response” (184). This ad does exactly that. It plays on a couple’s emotions.

The TV advert begins by depicting jewellery and a gold crown with gems. This gives connotations of wealth and luxury. Things you'd expect when you're in royalty, particularly a 'princess’. A typical princess would be portrayed as elegant, classy and stylish. A first thought would be a fairy tale typical princess but this advert shows a more modern take on being a princess. Like Partying and take advantage of being rich. This is would appeal to a more teenage audience as this is what teenagers would usually do,

The Revlon Beauty Company is a global and classic brand. An advertisement found in Glamour Magazine, promotes the sales of Revlon’s well-known nail polish enamel. The ad features a man with a woman’s hands draped over him to promote new nail polish colors. Revlon attempts to convince readers to purchase beauty products, including nail polish, through the use of colorful imagery, diction, and appeals to pathos and ethos; overall the ad is fairly effective at convincing the target audience of women ages 18-40.

In this advertisement, the product is a focal point as it is gold and when people look at the colour gold, they automatically think of wealthy and money. The discourse that may be related to the product are wealth, as the colour gold reminds people of wealth. Fashion, as it is a fashion statement. A jewellery discourse as it is a piece of jewellery and people who are in the jewellery industry will talk about this product in a way the regular public wouldn’t understand. A gender discourse is also present as well as it is only a ladies watch which means that this type of watch is only available to women. Very similar to the discourse, the denotations are quite based on the looks of the product. Wealth is a very obvious denotation as the colours of the watch remind people of wealth, money and expensive products. Class is another denotation as this expensive piece of jewellery will make readers believe that is they have this product, they will be seen a person of a higher class. Leading on from the denotations, the connotations are that if people buy these expensive jewellery pieces to be at the cutting edge of society. Society bases people on class and how ‘rich’ people are, so to be able to prove that they are in a higher class of society by wearing and buying expensive products. As the connotation suggest, the ideology is very similar to the connotation. The ideology behind just

Many women today work hard to obtain their version of success. For those ladies, success means attaining the American dream of a house with a white picket fence, 2.5 children, a great marriage and a good-paying job. For others, it is simply having the ability to indulge in anything that makes them happy. One thing that is universal across the female population, regardless if they are working women, homemakers or teenagers, is their passion for jewelry. To some, jewelry is a sign of their achievements, but for others, it is an outward expression of their emotions. There are two types of jewelry available. They are fine and costume jewelry. Costume jewelry is the most affordable and also a very profitable industry. Millions of women splurge on costume jewelry every year. Predictions show global fashion jewelry sales will reach $230 million in the United States (Fashion, 2015) alone. A small competitor in this clogged market is El Vee’s Jewelry. El Vee’s Jewelry is a line costume jewelry predominantly bracelets and necklaces. El Vee’s Jewelry management understands the value of a marketing plan and is looking for a strategy that incorporates a blend of media venues. The longevity and effectiveness of El Vee’s Jewelry depends on a strong advertising campaign that has mass appeal by using a solid mix of media venues.

Additionally, the pose which some of the women show in the advertisement can be related as a denotation to confidence. Moreover, the women in the advertisement wear no make-up is another denotation for self-confidence, self-acceptance and no hiding of the connoted idea of natural beauty.

Within the past few years, Ruby Rose has sprung out of nowhere and became famous rather quickly. She is seen as a sex icon in today’s world, she is gorgeous in every aspect. All though she is a lesbian, men still want to be with her and women wish to be here. A common saying amongst women today is “if I were gay, I would get with Ruby Rose.” Individuals of different genders, races, ages, and sexual preferences, everyone wants a piece of Ruby Rose. She is daring and beautiful person, who is unique just like the brand that she represents in this advertisement.

This campaign uses emotion appeals as well as discriminating arguments to try to convince their audience. The emotional appeal comes from the idea behind the proposition. It pulls on those inner desires of women to find a husband or take the next step with their significant other. The discrimination argument comes with the placement of the rings on the lock. Each one is place in a manner that the name Tacori is shown on each one. This subtle thing implies the fact that is only Tacori that can match this desire for them. These two points really convey the point on the King Continuum of relating to own wants and needs. The purpose of this advertisement is not to