Analysis of Customer Complaints at Burger King

The Hoots had remodeled a parking garage and turned it into a restaurant specializing in hamburgers, calling it, “Burger King." They registered Burger King with the state of Illinois as a trademark, only to learn later that Burger King was a federally registered trademark of Burger King of Florida. Unable to reach an agreement, the case went to federal court.

I am writing to address the issue at my work place, Five Guy’s. For the past few months employees have been getting lazy and not following the correct protocol for cleaning the food preparation area and grill. Resulting in several complaints from customers about low quality meals and even food poisoning!

Throughout all of human history, mankind has searched for the ultimate food. To our enjoyment, in 1950, the world was given the answer: Whataburger. Whataburger has taken the hearts of Americans by storm by by serving classic southern style burgers, fries, and shakes. Despite it’s humble beginnings in Corpus Christi, the franchise now boasts over 750 locations and has even secured the 2016 title of “Best Burger in America”. In an effort to understand why this small burger chain became so successful evaluating this legendary business in three different aspects: price, quality, and customer service.

Nevertheless, the majority of customers are very satisfied with the amount of serving along with the quality of their meal as well as the price paid. The strategy of being a low priced high value added has seen problems due to lack of customers which is affecting the bottom line drastically. This inevitable circumstance has put a hold on operations and started an investigation upon various neighboring competitors and their own strategies.

* Stacy Perman: In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food That Breaks All the Rules. HarperBusiness, 14/4/2009

When I first walk into the restaurant, Im alway immeditaly greeted by a smiling hostess. Typically on a week day, the wait time is normally very short and youre almosy guaranteed a seat right after arriving. However on a weekend the wait time can be a bit longer, such as fifteen to twenty minutrs, but outdoor seating is provided so you dont have to stand and wait. When you are finally seated, a friendly waiter is always ready to happily serve you with a smile. The employees are always on top of giving out refills for drinks and they provide customers with all you can eat peanuts and encourage you to just toss the shells on the floor when youre done. When receiveing your meal, the waiters always make sure that everything looks good before leaving you to dig in. I have never recieved unacceptabke service even when the restaurant is at its

2) What are the key success factors in the casual dining portion of the restaurant industry? 3) Do a SWOT analysis of Outback Steakhouse. What does it suggest?

As mention before, Restaurant Brands International is a merger company that contains Burger King, a coffee shop and a restaurant called Tim Hortons. Since it was a merger that occurred in 2014, there isn’t much info for the company; however, since Burger King has been almost as old as McDonalds so much of the info will come from Burger King. Burger King is practically the same as McDonalds created in 1950s yet a few years later after its competitor was born. The main difference of how it was created was that Burger King started off like a stove and that name of the stove was named Insta-Boiler.

While McDonald’s and Burger King have fought over a percentage of the same market share, each company has a unique strategy with which they’ve approached the market. McDonald’s aims to deliver an inexpensive, standard, quality meal with high level of uniformity both in burger structure and in delivery times. Burger King also strives for an inexpensive, quality meal, but focuses on allowing the customer a degree of flexibility in the menu – a goal reflected in their long-time slogan, “Have it your way.” This difference results in distinct objectives for each restaurant that resonate

BK, on the other hand, uses the continuous chain broiler, with a capacity of 8 burgers per chain, where no human intervention is necessary because the patties enter the broiler on one end and come out on other end after 80 seconds. Furthermore, sandwich dressing is standardized at McD’s with lever based dispensers and portion controlled condiments. At BK, sandwich dressing is handled by employees using plastic squeeze bottles without pre-measured quantities. The lack of portion-controlled condiments at BK can result in different taste and quality of products in addition to wastage. Exhibit 5 and 6 reveal the operating results for McD’s and BK, respectively. McD’s is ahead of the game in the sandwich dressing department, Exhibit 6 shows that BK spends 1.1% of their sales in condiments wastage. BK also uses microwave ovens to maintain the “Made to Order” warm and fresh burgers. The use of microwave ovens result in a 2.1% increase in utility cost compared to McD’s. On the other hand, the cost of food at McD’s is 1.9% higher compared to BK because McD’s keeps finished goods inventory in a bin for 10 minutes before they are discarded. In addition, the paper used to wrap the burger contributes to higher food cost of 0.9% at McD’s.

Unlimited, endless, fast food choices, and yet there are two that stand out above the rest. McDonald’s and Burger King are the two biggest burger fast food chains in the world. So let me ask you this, who has a better menu? Who’s Cheaper? And which one is healthier? This debate will once and for all come to an end, once all of these points have been met throughout my paper. McDonald’s vs. Burger King has been a long running argument. You will finally come to realize that McDonald’s is the better choice for you.

The three restaurants are succeeding in their value propositioning. What set Burger King apart from their competition is that they

Even though McDonald’s and Burger King are really similar, they are also really different. They both try to have good advertising but McDonald’s is, most of the time, ahead. Their food seems to have the same condiments, but again, they are far away to be the same. They appear as the two most famous fast food restaurants around the world, but each one of them has their own

The company researched for the purpose of this paper is McDonald 's. This company 's history dates back since 1940 when Mac and Dick McDonald initially opened McDonald 's BBQ restaurant located in San Bernardino, CA. In 1948 they shut down the restaurant, just to reopen it as a self-service drive-in restaurant. According to About McDonald’s (2012), their menu included only 9 items, such as: milk, coffee, soft drinks, cheeseburger, hamburger, potato chips, and a slice of pie. Potato chips were then replaced by French fries. The history of this company is significantly market by Ray Kroc, who in 1954 at a visit to McDonald 's in San Bernardino decides to have a franchise of McDonald 's. A year later, in 1955, he opens his first restaurant in Des Plaines, Illinois. The franchising plan allowed growth and by 1965 there were more than 700 restaurants across United States. McDonald 's

Burger King, on the other hand, utilizes a made to order system. In this process, the burger patties and fries are created, but they aren’t finalized until the customer actually makes their order. The advantage to this process is that the modification of individual orders and burgers is much simpler, since the burger isn’t constructed until the customer places their order. For example when someone orders a burger without onions at McDonald’s, the customer has to wait for a full round of hamburgers to be cooked from the beginning before