Credit Union Marketing Budgets

Lord of the Flies Theme and Symbolism The “Lord of the Flies” by William Golding is full of different symbols, ranging from a conch shell to an imaginary beast in the jungle. This is just the tip of the iceberg, there are so many other symbols that show up throughout the book that contribute to both the story and the theme in their own ways, not all being objects. In Goldings case, the theme is “Humans will revert to the natural man when left to their own devices.” The “natural man” is essentially people, or humans reverting to their natural settings, meaning full of hatred and arrogance. The literary element used most effectively in the book to help the development of this overarching theme is the symbols; being the Conch shell, Simon, and

Social media is different from more traditional marketing tactics as it offers a free platform that is easily accessible to anyone with internet access. This allows for the increase communication for organizations to foster brand awareness and often, and

Social media is among the quickest forms of effective marketing and allows companies to reach their consumers on a global scale. Coca-Cola builds powerful social connections by engaging with their consumers and encouraging them to take part in activities and conversations with other consumers (Zaucha,

Social Media: Social networks like all the online matter such as Youtube, Twitter and Facebook are so important that relevant companies should not defer their efforts to create the public image and enhance their both market and products’ effectiveness”

The use of social media marketing has become a standard way in which organizations advertise their products or services. Social media marketing allows consumers to have immediate access to other consumers reviews or to post a review about a product or service. There is engagement between the company and the consumer (Evans, Dave 2010). Social Media emerged in the late 1980’s when websites such as Prodigy, Compuserve and America Online. Prodigy was first of it’s kind and was known as a ”consumer online service”. Half of the page is devoted to advertising. Facebook, Twitter, Myspace, Hi5, Bebo and Orkut are all social media platforms that are utilized as platforms today.

The marketing industry is an elaborate network that links companies to their consumers, primarily through written communication. The main objective of marketing is to identify trends and patterns in consumer behavior, and utilize the data to influence consumers to purchase more goods. From a macroenviroment standpoint, the general conditions of a market are heavily dependent on global environmental factors. The most significant factor that influences the markets today is technological advancements. Since the release of Facebook, Linked-in, Twitter, and Myspace in the early 2000s, the number of people using social media has increased to over sixty-five percent. The ever-growing dependency on social media platforms, has given marketers the tremendous opportunity to further market potential consumers. Social media marketing is a specific form of marketing that focuses on producing ad content that social media users will post on their own networks. This particular marketing technique is effective because ads and content are created, based on what personal information users post on social media. Firms and organizations that advertise their brands on social media are more likely to increase their customer base and annual revenue. By doing so, companies are able to increase exposure of their brand and widen previous hidden, customer bases. As a marketer, the fine line between right and wrong is often blurred. The amount and

Social Media has changed the communication setting for all marketers. “Perhaps the greatest value of social media marketing is your ability to foster and engage with a community of people” (moz.com). An involved audience is one of the greatest resources a brand can have. There

Social media is not new. Facebook has been around since 2004, YouTube since 2005, and Twitter in 2006. What is new is how social media sites like Facebook, YouTube and Twitter are affecting the way businesses market their products and services. Never before in our history have consumers been able to communicate so effortlessly with each other and with the businesses they frequent. Never before have businesses been able to interact and react to customer feedback so quickly and efficiently. However, just because businesses have the ability to use social media for their marketing and advertising efforts, does not necessarily mean they should. This paper intends to

Over the recent years, new media has impacted on consumers more than ever. With almost half of the global population being active online and 30% of these owning a social media account, new media plays an extremely large role in society. These figures rise drastically each day. Social Media Today states that social media users have risen by a whopping 176 million in the past year (2014) with six new Facebook profiles being created every second. This is undoubtedly a market worth being a part of from a business perspective. Many companies are benefitting from this as they have seen this as an easy way to influence consumer behaviour and pick up on their habits.

"…By 2011, approximately 83% of Fortune 500 companies were using some form of social media to connect with consumers. Furthermore, surveys suggest that consumers are increasingly relying on social media to learn about unfamiliar brands…" (Naylor, et. Al, 2012).

Social media has taken off like a rocket throughout the years. The annoying sound of a modem connecting has turned into a soundless transaction. The wait time to connect is instant, opening a global world of interactions for people. You can now connect with anyone, anywhere at anytime at least once a day. Social media defined by Goyal is “Any platform,which provides the facility of sharing ideas, exchanging information and sending messages over an electronic medium, is considered as social media.” (Goyal,222). This is to include online magazines, Facebook, Twitter, Newspapers,Email, Blogs, YouTube and many more. Advertisers have taken notice to these platforms, utilizing social media to promote their brands, develop trust with the consumer,save money and target audiences faster than ever before.

| First, marketers must realize that they often do not control the content on social media sites. Second, the ability to share experiences quickly and with such large number of people amplifies the impact of word of mouth in a way that can eventually affect a company's bottom line. Third, social media allow marketers to listen. It is no longer one way communication. Marketers now can actually have conversation with customers and get feedbacks. Fourth, social media also provide more sophisticated methods of measuring how marketers meet and interact with consumers than

“60% use Twitter, 33% utilize YouTube, 70% employ Facebook to communicate with their customers… 96% plan to spend more money on marketing through social media” (Southern New Hampshire University, 2015).

As you can probably guess, companies are going to have to adapt to the needs and wants of consumers. The main brand trying to use social media to its advantage is Coca-Cola. According to the “Branding”

Therefore, many Social Sites like Youtube, Myspace, Twitter, Tumblr, and Facebook are links for million of people around the world to connect with each other. Facebook is the biggest social media platform with about 1.3 million users. It is a plethora of people networking with family, friends, and other individuals with similar interests. This site is a constant conversation going on. The thoughts of people are influencing each other from across the globe. “Companies have quickly learned that social media works: 39 percent of companies we’ve surveyed already use social-media services as their primary digital tool to reach customers, and that percentage is expected to rise to 47 percent within the next four years.”(Divol, 2012) Company’s can use social media to monitor what is said about their brand, to influence a large scale of potential buyers, and to create personal connection with the consumer.