Analysis Of 11 Facts About Teens And Self Esteem

The magazine advert manipulates women into believing this mascara will feminize the ordinary woman. It evokes women to want to mimic the model’s good looks, obtaining the most desirable and beautiful look, which exemplifies rhetorical appeals. While consumers are aware of the use of photoshop in advertisements, and the results expressed in the ad are unrealistic, the flawless supermodel still grabs the audience’s attention. They show Adriana Lima applying the Lash Stylist mascara, which is a clear example of logos. By seeing that, the viewer is going to think that if they wear it. Emotionally that would draw in a woman, especially the younger girls, because it is every girl’s dream to look like a celebrity. It is very smart on Maybelline’s part to use a celebrity in their advertisements, because it is a technique that will draw in more consumers to buying their

Due to having Taylor Swift as the main actor, leads to emotions being the strongest appeal used in this ad. This makes the audience want to buy this silk foundation to make them

L’Oreal heavily utilizes pathos in its True Match Powder advertisement to generate sales. The company itself runs on an emotionally-charged slogan: buy L’Oreal “Because You’re Worth It”, so this comes as no surprise. Recently, many major makeup brands have been under heavy criticism because their products do not cater to a wide range of skintones - L’Oreal attempts to set themselves apart in this advertisement. They use pathos in the imagery on the advertisement, in the text throughout, and in their graphic art slogan on the bottom left.

For centuries, women have found it to be difficult to live up and be the standard “runaway model”. Women have the pressure to fit in to be considered beautiful since ads and media have distorted society in how they view and evaluate beauty. The false representation of models in the beauty commercials have made women want to replicate them even though they don’t know what’s behind the editing. Even though this is a huge matter, companies did not stand back but instead made more commercials that self-degrade women constantly, except one. The Dove Evolution Commercial- “Campaign for Real Beauty” focuses on the way they change women sending a strong message to women about beauty and what it really

In 1961, Covergirl cosmetics launched nationally with their Clean Liquid Makeup, but in the late 90’s, Covergirl Cosmetics launched the campaign which sloganed the words “Easy, Breezy, and Beautiful.” This campaign takes the star of today and shows that if the product is good enough for a superstar to wear, than she can too. Aside from the “Beautiful” section of the campaign, the “Easy, and Breezy” sections of the campaign are just as important. “Easy” Shows that you do not have to be a professional makeup artist to make this product look its best and that it is easily accessible to whomever may be seeking out the product. “Breezy” is shown by the star applying the product in front of you, displaying how fast you should be able to put on the product, because if this busy star has the time, than you do as well. This ongoing Covergirl Cosmetics campaign is used to inspire the woman in her everyday life to be the best she can possibly be through confidence in looking her best.

The definition of true beauty continues to evolve as generations pass and new ones emerge. Ulta Beauty, a popular cosmetic store, sells products with the aim to make women feel confident in their skin. Their use of advertisements helps spread the word about new, improved product lines and reach out to potential buyers. Selling makeup is the obvious goal of a cosmetic store, but the kind of consumers they attract and how varies between different franchises. When a company displays their products in one shot instead of in a commercial, the task of conveying the message becomes harder. Ulta Beauty persuades women to purchase their products by pointing out buyers’ insecurities while still appearing to promote empowering feminist values.

Always “Like a Girl” commercial was not only a hit in the media world, but a hit to the hearts of many women across the nation. In this commercial Always attempts to reach out and inform Americans of the damage caused to a female’s confidence when they do finally hit that age in their lives where insecurities begin to exist. Positively using their credibility and reputation to target a worldwide issue among woman so that it gains enough awareness to hopefully get fixed. Women working their whole lives to break society’s doubt so that they aren’t classified under another demeaning stereotype when asked, “What does it mean to do something ‘Like a Girl?’’’.

A psychoeducational counseling group to increase self-esteem in adolescent females ages 15 to 17. The concept of self-esteem is discussed in depth in the proposed group program. Adolescence is a crucial time in developing a sense of self and strong self-esteem. Adolescent females experience low levels of self-esteem and have conflict with their identity during this time. The group proposal is designed to increase self-esteem and to teach new skills to have a stronger sense of self.

The purpose of the ad may be just to sell a product, but the repercussions that the ad creates may create a false and unattainable image of beauty for young men, at a time in which young men mourn to be accepted by society. Thus, the current generation of men will have a distorted view of reality, and will be unable to be happy if they do not fit this image create by the

In Maybelline commercials, the slogan, "Maybe she's born with it. Maybe she's Maybelline," is commonly used. The usage of "born with it" is altered to suggest that the makeup looks completely natural, although the viewer knows the girl is wearing makeup. This affects the viewer's perception of reality in that she may believe she could have flawless looking skin with the makeup. The way the model's skin is made to look enhances the claim of natural, perfect looking skin.

This advertisement uses loaded language, plain folk, and appeals to pathos, ethos, and logos. Words such as “smooth, pure, loveliest, and perfect” all convey pleasant and light emotions such as joy and contempt. As a result of this loaded language, the product appears to be more desirable now that consumers associate positive emotions with it. These phrases containing loaded language not only appeal to pathos, but also to ethos by suggesting that Maybelline is the highest quality and most trustworthy brand of all eye makeup. In addition, this ad uses the plain folk persuasive technique through the average, middle class woman. It also showcases the low cost, and emphasizes how easy the mascara is to

One will see a white female with pouting red lips and the very petite body that resembles a thirteen-year-old girl. The extremely artificial women and the heavily photo-shopped pictures in these ad’s create a norm and make those women who look differently, feel insecure of who they are and make them feel as if they are less of a woman, for example they tend to over represent the Caucasian, blonde with bright eyes, white complexion and a petite body. This is an unattainable beauty for most women, which has caused many to develop issues such as eating disorders, depression and the very much talked about these days, anorexia.

As women watch these ads , they gain a sense of ambition to want to be as beautiful as the lady promoting the product. In the truth about beauty, an article written by Virginia postrel, it reveals an average woman in a photo, the woman goes through countless layers of make-up and hair transformations, after this another photo is taking. Then, technology programs that manipulate the picture until the woman was absolutely stunning were used on the photo. This is an example of how cosmetic companies give women a false sense of hope through advertisements, They are using beautiful women to promote a product and tell how great it works for them when in reality the women have yet to use the products.The media tends to capitalize on the insecurities of the people. A quote from Susan Bordo's "the empire of image in our world of bodies " demonstrate how the media use beautiful women with perfection in the areas that most women are uncomfortable with to highlight those insecurities " im 56 . The magazines tell me that at this age i can still be beautiful. -they mean cher, goldie , faye,candace. ( The Media takes these women who are generally in the same age group as Susan and exploits her insecurities turns around tries to capitalize on them by using these beautiful women as

This advertisement aims to attract young females, hence the word “modern” and the model they chose to portray. Kendall Jenner was used as their model because they intend to attract a younger female audience, she’s a model and she’s a very famous figure especially in the social media, which is used frequently by most people in this age group. She’s an inspiration to many girls out there. She’s shown in a bright red outfit, red lips, a sultry smoky-eye, with her hand holding her hair back, and the other in her pocket. The first appeal that was used was pathos, which is heavily used in this particular advertisement. It intends to make the audience believe that in order to be daring and inspirational, similar to how Kendall Jenner is portrayed in this advertisement, you will simply only have

Often times, women are pressured by the mainstream media to upkeep a stellar appearance. They are expected to measure up to high standards without question. Even before most girls reach puberty, commercials are bombarding them with small Barbie esque makeup kits filled with lip glosses and chalky eyeshadows. The impact it has on impressionable children, both girls and boys is something that will likely last a lifetime if unlearned. Cosmetic companies who are marketing to young ladies say they can simply improve their looks to gain acceptance from their peers if they use the products they are selling. The makeup industry is a multi million enterprise that makes a profit from women’s insecurities and amplified pressures from society as a common tactic many cosmetic campaigns use is to push women to embrace the ‘natural look’ by providing products that will make it appear as if the individual is not even wearing makeup. Companies will spout out that with these products, the end result will be ‘you, but better.’ It is somewhat of an underlying and slightly manipulating slogan, as if to say how a woman appears could be improved because it is lacking in the moment. This distorts how we all believe how a woman is suppose to look.