Essay on Amozon Kindle Fire Marketing

Amazon believes in keeping its marketing plan simple in order to be effective. Consequently, their marketing plan is based upon the 4 P’s (product, price, place, and promotion). Amazon’s product is to provide an unparalleled selection of any item that exists on the planet. Its prices are extremely competitive and often lower than traditional stores and it is more convenient for people to shop on the internet (place) than it is in a physical location. Finally, its promotion emphasizes big ideas, innovation, technology, and customer centricity, enabling it to market itself as the most convenient place for consumers to shop and satisfy their needs (Kerin & Hartley, 2015). This strategy targets

Most successful businesses today actively develop loyal customers who buy their brands again and again. After all, getting current customers to buy more is much easier than constantly seeking new customers. Think of three brands that you buy on a regular basis. Why do you stick to these products? How could another company dislodge you?

In highly competitive markets with increasing unpredictability and decreasing product differentiation, brand loyalty is a central element of marketing strategies and tactics. Brand loyalty generates benefits like substantial entry barriers to competitors, better ability to respond to competitive threats, greater sales and revenues and the customer’s lower sensitivity to marketing efforts of competitors. In the context of product and brand management, a number of studies have shown various effects of risk aversion on consumers’ decision making. This conceptual paper aims to discuss about how risk-averse consumers behave in choosing particular brand in smarthphone market and how that risk aversion lead to the brand loyalty, brand

Have you ever played monopoly? Not just the game Monopoly but the exclusive possession or control of something. Remind you of any company? Amazon. Amazon mostly cares about being on the top along with the other Tech Giants. Also, Amazon doesn’t care much about their workers and they’re allowing access for strangers to receive others information. Amazon is becoming too powerful!

Scores of consumers are discussing the two well-known reading tablets called the Kindle Fire and the Nook Tablet. Shoppers are trying to determine which e-reader offers the best quality and features. After conducting an objective study, considerable elements were accurately established in relation to these products. The Kindle Fire and the Nook Tablet have many similarities; however, they show noticeable differences within the content, ease of use, battery life, and storage.

Throughout this past decade Globalization and technology have drastically impacted the sales of Barnes & Noble. In the recent past Barnes and Noble was faced with its biggest challenge it has faced in its history, trying to keep up with Amazon’s fire tablet. This was definitely a new challenge because unlike Barnes and Nobles past competitors such as Borders book store they were now in current competition with a specific product of a company. The Amazon tablet was like nothing consumers had seen before.

Amazon is an online retailer focused on selection, price and convenience. Incorporated in May 1996, Amazon.com offers programs that allow sellers to sell products on the website and have the fulfillment performed by the seller. In addition to the online marketplace, Amazon also manufactures and sells Kindle devices. Through the different programs offered by Amazon, the company has the edge over their competitors. They are able to secure the lowest price, fastest shipping and offer incentives to the customer, such as Amazon Prime (Amazon, 2014).

Primarily the loyalty is based on perception, not tangible evidence. Here we can see how important brand equity and positioning can be to a product that is otherwise probably on par with many of its competitors, but the message conveyed by the brand is quite different.

You Are Not So Smart is David McRaney’s take on challenging everyday assumptions about seemingly normal concepts. In on of his chapters, McRaney elaborates upon the image of brand loyalty. According to Investopedia.com, brand loyalty is defined as “a consumer behavior pattern where consumers become committed to a particular brand, and make repeat purchases over time,” (Investopedia). Most modern-day consumers have some sense of brand loyalty within them, knowing that they go back to particular companies with the knowledge that they like that certain brand. Brand loyalty goes as far as to where consumers will purchase their favored brand, disregarding the price.

Amazon focuses on global reach, putting customer first,, and extensive selection of products through its vision which is “To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online” (Gregory 2016).

The company has many strengths. First, Amazon is the world’s leading online retailer. According to the 2016 Annual Report, Amazon had total net sales of US $135, 987 million in 2016. These total net sales include three segments which are North America, International, and AWS. Second, in comparison to many companies, Amazon has a superior logistics and distribution system, which allows the company to actualize improved customer fulfillment. Third, with its prolonged strategic drive on low-cost, differentiation, and focus, Amazon offers a wide range of product at low prices to customers. Fourth, Amazon enjoys global recognition from its customers. As stated earlier, Amazon built a strong brand in very little time. Finally, the

The Fire HDX is the new version of the formerly Kindle Fire HDXmodel .It is the high-end model in Amazon’s Kindle Fire line of tablet computers. It was a big day in the world of technology when on 25th September 2013 when the declaration of the new models were made. the two models of tablet computers of 7 inch and 8.9 inch were launched one by one .. The 7 inch model (WiFi ) was released on 18th October, 2013 and the 8.9 inch WiFi model was released on November 7, 2013

The behavior in which a consumer keeps buying a product time and again instead of buying products from other competitive companies is called Brand Loyalty. Brand loyalty can often be termed as Customer Loyalty, Brand Commitment, Product Loyalty etc. Brand Loyalty is seen among consumers when they realize that the product is better than the other products that are available in the market. This affinity of a consumer towards a particular product is considered to be brand loyalty. Although, this consumer behavior is not limited to a simple repetition of a purchase, there is also a psychological reasoning behind the consumers’ affinity towards behavior.

Amazon is a relatively small player in the bookstore industry, and its main competitors are Barnes & Noble and Borders. Despite the difference in scale, the company shows great promise, because its business model overcomes many of the competitors’ drawbacks.

One might believe that marketing strategies are interchangeable within countries throughout the world; however, one must carefully consider the cultural and economic disparities between those countries. Computer tablets vary in price, performance, available applications, and durability. For example, what one might find inexpensive in the United States could be a month’s salary in another. The primary use of a computer tablet in Mexico is Facebook, while in China it is gaming. Moreover, a significant influence in purchasing a computer tablet for Americans is performance, while in China it is the price. Therefore, manufacturers should study, analyze, and implement economic and cultural differences in their marketing strategies for a