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Alexandre Gama Research Paper

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Alexandre Gama is a household name within Brazilian advertising and communications circles. This 59 year old businessman is the founder and the CEO of Neogama agencies, one of the largest advertising agencies in Brazil, based in Sao Paulo. In addition, he is the founder of VIOLAB, a guitar program with a recording studio and radio program that promotes young talents. Having graduated in advertising and propaganda has equipped him with skills to scale the heights of his career. From being a writer, the Chief Executive Creative Officer of BBH, to participating in the Global Creative Committee, as the only Brazilian, Alexander has risen in his career making him the most recognized copywriter of his time. His harwork cannot be ignored and as a result, he has not only been awarded, but has been offered a platform to serve on the board of Brazilian Association of Advertising. From this, he has gained experience that has laid a foundation for the establishment of his firm, the Neogama agencies. In 2002, under his leadership, he oversaw the merge with BBH, and as the majority shareholder, he served as the president and the general manager of the BBH group, where he left a legacy due to his high performance. …show more content…

As an entrepernuer, Alexandre Gama has made successful efforts by investing in a sports car manufacturing company called British Automotive Company( BAC) , based in the United

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