CHAPTER IX TRADE OPPORTUNITIES FOR THE COMPANY Indian sweets popularity are not confines to India only but in the foreign countries as well. The nonresident Indians those are settled abroad prove to be sure shot customers but now the foreigners have equally developed interest to taste Indian sweets. Every Indian festivals are celebrated across the world with a lot of enthusiasm as well as pomp and show thus increasing the demand of sweets during wedding seasons and festivals. Indian sweets popularity in abroad can also be understood by the fact that number of branded sweet shops have expanded their business and thus have opened their branches across the world. Indian restaurants are getting business across the globe by serving Indian sweets …show more content…
• By 2018 we plan to sell at least 50 franchisees in these 5 countries. • Apart from that by 2022 we plan to be globally present in all the developed countries and some other growing economies as well. • We want to be a global brand recognized all over the world. After McDonalds, KFC, burger king, dominos etc. • Kanti Sweets should be the name taken for Indian chats and sweets. We want to be the pioneer in the field of our products globally and to be number 1, leaving behind Haldiram’s. • Our sales growth should be minimum 10% every year. • We want to share a market of minimum 5% globally in Fast food and snacks and sweets categories. • We also plan to setup an institution exclusively for the Kanti employees to train and educate them about the products and services. There will be a 2 month training period for them in which they will learn about all the products and services offered by us and they will be trained on each and every thing irrespective of their domain to ensure better quality of workforce and services. • Feedback mechanism will be made more customers friendly and will involve customers in developing new products and making
While Europe and the United States account for most chocolate consumption, the confection is growing in popularity in Asia and market forecasts are optimistic about the prospects in China and India (Nieburg, 2013, para 9). According to the CNN Freedom Project, the chocolate industry rakes in $83 billion a year, surpassing the Gross Domestic Product of over a hundred nations (“Who consumes the most chocolate,” 2012, para 3).
The premium chocolate industry is a large market in the United States and continues to grow around 10% annually. It is also populated with very strong
The marketing strategy of Haigh’s chocolate has been identified through detailed analysis of the external and the internal environment of the present market conditions and development of the Haigh’s. There has been complete detailed SWOT analysis of the company on the basis of research conducted from several secondary sources. It has been conducted in order to determine the important strategies and the key strengths of the company. Talking about the chocolate sector which has been further segmented into several categories in which Haigh holds the important position and have captures the major chunk of the market. Such markets range from chocolate blocks, bars and other diet varieties like gluten and eggless products. The demand in the chocolate market is also divided on the basis of the geographic location markets like that in Sydney, Melbourne and Adelaide chocolate markets. Other factors affecting demand in the market includes demographic, behavioural and psychographic segmentation.
With a promising vision statement “to be the most respected restaurant company on the planet “,
Market volume for the confectionery industry is flat due to the changing trend in consumption driven by the changing age in distribution of the population. Growth is only driven by price increase at 10%. Distribution / availability and visibility are seen as important elements in influencing the sale due to the nature of its products, impulse items. In addition to this, the bargaining power of the retail trade has been shifting away from the suppliers (i.e. manufacturers like Adams) and is in favor of the
McDonald’s as we know is the biggest multinational-corporation in fast-food industry. McDonald’s is a symbol of American power and hegemony just like Coca Cola and Nike which its operations is all around the world. And how McDonald’s could successfully entering global markets ? the key components is its standardization in all McDonald’s outlets in the world known as QSC&V (Quality, Service, Cleanliness, Value). You can see and feel the same burger quality, same fast service, cleanliness of restroom and the same price in all McDonald’s outlets in every country. McDonald’s also made a strong relationship with supplier because this is another key success, every supplier which supply
Indian foods that are found in the freezer sections are not just main meals such as Butter Chicken, they are also popular Indian snack such as samosas. These frozen foods can all be quickly heated and cooked in the microwave or oven for a quick Indian meal, without the trouble of preparation. Along with India influencing food found in grocery stores freezer sections, India has also influenced to number of products sold in grocery. These products often have aisles dedicated to the cuisine, often stocked with sauce bases, such as butter chicken and tikka masala, which can easily be added to meat and served within 20 minutes. These aisles also include naan bread, roti, poppadom and rice. Indian’s have also influence Australian to consume more rice they we would have done decades
This will help the company to deliver product and services that satisfy customers, hence increasing profitability.
In the scenario, economy exhibits high line of consumerism. The curry powder industry has witnessed the entry of many companies in the Indian market by pumping huge amount of capital in order to capture the market share. However many domestic companies have emerged with various attraction products with a view to overcome the country wide companies and capturing a large number of customers. On our observation most of the companies are performing satisfactorily for a particular brand to move fast in the market it has to meet the 4 A’s. That is the market customers should be aware of it, should be an
This report will cover the background understanding about the confectionery industry and do an in-depth analysis of the micro and macro environment. In addition, the market segmentation, market positioning and target market that Whittaker’s is concerned with is also discussed.
Ltd (KCPL) was setup by Mr. Mohan Kumar Gupta in 1945 in Jaipur, Rajasthan. It was later shifted to Kanpur, UP due to cost constraints and low profit margin to cope up with rising competition. It started with the production and selling of sugar candy and then diversifying to glucose biscuit market in 1970 under the brand‘MKG’. Biscuit making was done through a simple process and involved use of simple equipments and most of the work was done manually (Exhibit 1).
Samples for the study will consist of youth segment (indicated as consumer in this study) in the age group of 20 to 27 years. Convenience samples are drawn from West Delhi region among the college students. We propose to conduct 4 focus groups with the following profiles:
Increasing per-capita income of the country has improved the quality of life which has led people to spend more and looking for value like quality and taste. Large variety of tastes is there in India and so large number of flavours for snack industry and biscuit industry are required. Bingo has more flavours for north India, and has over 16 different flavours. With increased awareness the consumer will move from tastier to healthier foods.
• Put in place a more Scientific Approach to identify best opportunities for new business.
Biscuit is the one of the oldest bakery snack item, consumed by all age groups. It is a product with better shelf life and one of the most liked bakery product by the urban as well as rural consumers. In India biscuit industries are pegged at 3,000 crores of which the unorganized sector accounts as much as 35 %. India is the one of the largest biscuit producer country in the world and last few years have witnessed substantial