A: “Scenario #1
B: Develop an e-mail to motivate and encourage the staff within your company from your chosen scenario.
Team!
Due to new acquisition, our company has purchased the rights of one of the company’s products, Weight Loss Optimizer. We are very excited to re-brand and re-launch this outstanding product. There are many advantages of having this new product, and the biggest advantage is that this product has already been established and is currently in sales. Other than rebranding, changing the packaging, and distribution, there will not be any additional work. Since the research and development is completed, this means less work on our end, and definitely more profit! To discuss the product and its advantages and disadvantages, we will be having kick-off meeting two weeks from today. Prior to our meeting, I wanted to send you some information’s about the product. Information listed below is highlighting the advantages and disadvantages. This will help you get familiar with the product and help us make this launch one of the greatest one we have had to date. Please be prepared to share your ideas, questions, and comments.
Advantages:
- 90% of participants in the research study lost 15+ pounds using Weight Loss Optimizer. These results are exceptional because shows us that the product really works.
- 80% of participant that lost weight, has been able to maintain that weight loss by continued use of Weight Loss Optimizer. The product helped participants not only
The information presented is subjective and opinionated statements. Information is based on Somers beliefs and approach to losing weight and dieting. There is no scientific evidence to support the weight loss combination.
All the weight presented was high numbers, Giselle C. lost 38 pounds, Rose U. lost 50 pounds, and Barbara N. lost 81 pounds. The stories does not sound authentic because some of the stories talked about the same situation, for example, they would talk about their traveling experience and described how they hated traveling on a plane because their seat belt was too tight or their fat would hang over the seat. All stories would emphasize how they didn’t have to work out to lose weight; all they did was just eat Jenny’s Cuisines. So that makes people feel like that don’t have to work out to lose weight, but health wise, you need to balance physical activity and a healthy diet in order to maintain a healthy lifestyle. Jenny Craig’s videos online interviewing their clients makes it sound like this program will work because their clients have all lost over 35 pounds and tells you how their life change because they have lost so much weight. Their support system really helps boost people’s self esteem because in a time of losing weight, they need a partner to motivate them and give them positive feedback. It has all give them confidence and their life style has changed drastically because they feel beautiful and
The main characters whose lies devastate the characters in the novel, The Scarlet Letter by Nathaniel Hawthorne, are Dimmesdale, Chillingworth, and Hester. Each character has once told a lie either about their character or identity. First, Dimmesdale is well-known in the community as a minister who gives sermons. But the townspeople do not know about the affair between him and Hester. He lies because he does not want to give up his reputation as a minister. The effect of him lying is that he has a guilty conscience, thinks that he “sold himself to the devil”, and ironically, people view him as a saint. (Hawthorne 193). Next, Chillingworth is an old man who is well-known in the community as the town doctor who makes medicine and takes
The comments from people are enough to knock your socks off. Everyone has taken the time to tell me that they did not recognize me after my weight-loss. They all mention how good I look after my transformation. One of the changes that have meant the most was the way my wife looks at me. She has always been supportive of any diet plan that I have tried, but the day I came home from Medi-Weightloss® and she gave me a hug, will be a day I never forget. She said to me, "I can actually wrap my arms all the way around you again and it feels just right." It's really nice to see that twinkle in her eye once again. Med-Weightloss® was such an easy and effective plan that I have referred multiple people who also have had amazing success. The staff at the Wilton office are amazing. Every time I walked in the office they greeted me with a smile and words of encouragement. They have been nothing less than professional and have been my life coaches on this amazing journey. I would recommend this diet to anyone that is serious about making a positive change to their lives and weight. If you are serious about Med-Weightloss® it will work for you. Thank you Medi-Weightloss® and the Wilton
In today’s growing world, fad diets seem to be all the rage. As obesity rates are increasing more and more each year with 1/3 of the population overweight and 1/3 of the population obese, many people are trying everything that they can to lose weight. With people in our nation because too busy to exercise, too busy to make healthy meals, and healthy foods being too expensive, many people turn to these fad diets to help control their weight or help them lose their weight. One of the most known fad diet is the Weight Watchers program. The purpose of this study is to find out using both creditable and not so creditable sources if this fad diet actually works.
Due to extreme competition in the industry of weight loss supplements, every day it seems that a new product is launched and it gets tougher to compete every minute. In that view, a recent supplement called phen24 was launched and within days it took the competition to a new level of heights. This product “Phen24” came up with all new innovative outlook which is altogether different than other commercial products
In 2008, a marketing and positioning strategy was needed for Cambridge Sciences Pharmaceutical’s (CSP) new weight loss drug called Metabical. Metabical was touted as being a revolutionary weight loss drug with fewer negative side effects than the usual medicinal weight loss remedies.
Attracting health care professionals is extremely important and therefore the initial budget allocated to this segment (e.g. less than 5%) will be increased to 10%. The initial strategies will be maintained, and print advertisements will become available within medical publications during pre-launch (September to November 2008), launch, and post-launch activities. This will allow for the dissemination of information about Metabical’s new appetite suppressant compound and fat blocking calorie absorption agent. Moreover, health care professionals will learn about Metabical’s support program which was designed to complement an individual’s weight loss experience. Interactive online
Obesity is one of the most common problems faced by people today. Since thirty-four million Americans are estimated to be obese, one out of every three Americans must live with this disorder. Obesity is defined as a body weight consisting of 20% or more above the standard ideal weight (http://www-med.stanford.edu/school/DGIM/Teaching/Modules/obesity.html#RTFToC12). In order to reduce obesity, most invest in diet and exercise programs. Recently, liquid diets have been positively modified, thus rising in popularity since their fall out during the late 1970’s. Out of the twenty million dieters, about one billion dollars will be spent this year on either medically sponsored liquid diets or over-the-counter liquid diet
Showing how the Bourgeoisie exploited the Proletariat and how revolution was necessary to obtain Utopia or the removal of the state altogether.
4. How important is the health care provider for the weight-loss product decision? What proposed advertising concept to health care providers would you implement?
The use of weight loss medication does not work alone, one must change their lifestyle.
A product is anything that can be offered to a market for attention, acquisition, use, or consumption that might meet people’s satisfaction or demand.(Kotler & Armstrong, 2014, p.248).The healthy portion diet pill is one of the “shopping products”, which would take consumers a considerable amounts of time to make the final choice. The competition among the diet supplements is quite fierce, but a new venture could manifest the competitive advantages if it masters and utilizes the concept of total product. The main idea is to add more customer value in each level. (Kotler & Armstrong, 2014). At the core product level, what the customers actually want to pursue is shaping a slim figure without bearing the pains from high-pressure exercise. At the actual product level, the HP company is a relatively new company so it has limited access to financial and material resources. Furthermore, the complementary
Throughout reading The Bell Jar, I was never attracted to the main character, Esther Greenwood, like I was with Hedda Gabler. I think possibly for me, Sylvia’s Plath’s writing is a bit too descriptive for my taste which kept me from enjoying the read as much as I’ve enjoyed other books; however, I do think Sylvia Plath did an excellent job characterizing Esther and her illness. Even though The Bell Jar is a work of fiction, Plath so accurately described Esther’s symptoms and followed her treatment course that it might as well have been a memoir.
A product is anything that can be offered to a market for attention, acquisition, use, or consumption that might meet people’s satisfaction or demand (Kotler and Armstrong 2014).The healthy portion diet pill is one of the “shopping products”, which would take consumers considerable amounts of time to make the final choice. The competition among the diet supplements is quite fierce, but a new venture could still manifest the competitive advantages if it masters and utilizes the concept of the total product. The main idea is to add more customer value in each level. (Kotler and Armstrong 2014). At the core product level, the company should realize that what the customers actually want to pursue is keeping in health in a convenient way. A number of consumers intend to shape a slim figure without bearing the pains from high-pressure exercise. At the actual product level, the Healthy