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AIM Planning Process Paper

Decent Essays

The AIM planning process is intended to identify the needs of the audience for business messages. There are three components of the process which are, audience analysis, idea development, and message structuring (Cardon, 2013). With audience analysis, an effective business communicator has the ability to understand what it is like to be the person on the other side of their messages. They show respect to the needs, priorities, and values of their audience. They visualize how their readers will respond when the message is received, and carefully consider what impact the message will have on their relationships within the business world. An effective business communicator will also consider their personal credibility when communicating important

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