In the world we live in today media is incorporated in our everyday lives. People are obsessed with the images presented by the media, specifically through film, which is by far the most persuasive and wide-reaching in our society. These images are reflections of our cultural beliefs and values that are perceived and represented by the entertainment industry that largely focus on undermining female sexuality and gender stereotyping. In Beyonce’s film Lemonade, it combines audio, visual, and textual elements to express her own experiences of infidelity to evoke a reaction from the audience. Lemonade is a film of a personal transformation and serves as a political statement. Through the use of traditional costuming, religious undertones, and symbolism of sexual independence, Beyonce and Warsan Shire portray female sexuality as an empowering message for women to take control of their own sexuality and not become a victim of scopophilia.
In Lemonade, the film upholds to the traditional ideals of womanhood through the styling and costuming of the characters, but is challenged when paralleled to the idea of Beyonce finding her identity in accepting her sexuality. In the music video of ‘All Night’, the yellow-patterned ball gown that Beyonce wears and her hair styled up in a neat twist-braid, acknowledges the time period during the Civil War. It was a time where women were to tend to their husbands’ needs and be the caretaker of the home. However, Beyonce challenges
Lemonade is presented as the creation of one woman, but why is this so important? This is a ruling class ideal of being a “self-made man”. The ideals that go with a self-made person is that all of the arrangements in society are natural. You have to accept the social order and not seeing the background she came up from and presenting herself as a representative of the working class is a false image. She travels in a private jet now and is one of the most successful African American women and not acknowledging any sort of struggle with making the American dream during the video makes her image seem natural and easy. Media according to Marxists is supposed to act as an “apologist for the ruling class in an effort to avert class conflict and to prevent changes to political order”. Her anger in the video is against the men in her life which also happen to be black. Rather than the white society that put herself in a position that made her accession society so difficult. Blaming African American males is something that white culture has done for years. Spouting hateful ideas like thinking it was a choice for the African American male to go to jail and not be supportive to their families. In this video the African American males are stereotypes of racist ideals that the white racists would agree with. The African American women is safer so she is allowed a role in society. Not
She dances in a colonial house’s hallway; while drawing reference to several southern states, while displays that she loves herself and her origin. She illustrates to the audience they should be proud of their ethnicities and celebrate their origins and draws focus on the many people devastated in New Orleans. Sometimes, throughout society there is pressure to alter ones skin tone, nose, or hair to conform to the while Anglo-Saxon expectations of beauty. In this video, Beyoncé makes it clear that she’s not interested in this from embracing her ethnicities and Southern
For nearly twenty years, Beyoncé has lived her life in the public eye yet she has always kept her cool, been submissive, and rather quiet when it came to her personal endeavors however after releasing the film “Lemonade”, we are able to see her in a vulnerable light. In Jeremy Helliger’s article: “Dear Beyhive: Stop Whining. Beyoncé Still Hasn’t Earned Her Album Of The Year Grammy” he addresses the idea that although Beyoncé was able to encourage black women to be proud and free, she also she missed the mark by adding raunchy, over the top content to her vulnerability.
Women during the 19th century, according to Historian Barbara Welters were “hostage of the home”. (Brown, 2012) Women were considered what we know now as home wives, without really the option of doing anything outside of the home. When the Civil War began, that meant that men left home
The show presented itself in a very women empowering way. She spoke with wisdom and honesty telling the truth about what women in our county go through on a day-to-day basis. Beyoncé spoke about the double standards that women face and the despicable way some men treat women. She sent out a message that all women in today’s society need to hear. “At the end of the day, it is not about equal rights, it is how we think. We need to reshape our own perception of how we view ourselves. We have to step up as women and take the lead,” ~ Beyoncé Knowles.
Media is everywhere. Television, newspaper, cell phones, movies, as well as numerous other sources. Today, just about everyone depends on information and communication to keep their lives moving through daily activities. We need to be aware that the values we hold, the beliefs we harbor and the decisions we make are based on our assumptions, our experiences, our education and what we know for a fact. Mass media is relied on for the current news and facts about what is important and what we should be aware of. Media is considered a trustworthy source for news, information, education and entertainment. Though someone has to have thought behind an issue to write it.
The author of the album LEMONADE is R&B singer Beyoncé Knowles-Carter. Her background sort of does create bias, because she is mostly known for writing love/breakup songs. The authority that I can attribute to her is power. She is a very well known in music and entertainment. I believe the purpose of this album was to tell a story of how you can take all of your obstacles in life and turn them into something great. The title and message says when life gives you lemons, make lemonade. It also has other messages that coincide with each song along with the visuals. Current and past events most definitely could have inspired this work. Such as, her marriage, her parent’s marriage and life in general. The intended audience is obviously her fans but it can also be for people who has had similar dilemmas. She displays her tone by the melody of the music along with the lyrics. The visuals also send the tone of the message.
Beyoncé’s Lemonade deep expression of her artistic talents. In my opinion, this is best work to date due to the depth of the project. It only made sense to premiere the visual album on HBO, the king of prestige television. Lemonade on the surface sheds light into the life of Beyoncé, allowing fans to be exposed into her life more than ever. Beyoncé highlights her feeling on the highly-published infidelity of her father and former manager, Matthew Knowles as well as sharing that her husband Shawn “Jay-Z” Carter was allegedly doing the same thing as her father. This exposure of Beyoncé captivates the viewer, However, this purely a metaphor for what Lemonade is about. Lemonade is regarding the relationship between the World and the Black woman.
Beyonce is an African American female artist making incorporating empowering messages for women around the world. She is creating work that speaks to an audience that might not receive authentic mainstream. Beyonce ultimate goal is to visually and sonically entice wisdom through her music. Recently in a shocking video release, Beyonce debuted a new song “Formation” as well as a politically charged music video. This song was an uproar in the music industry worldwide. Millions of people around the world negatively viewed this song as a controversy. The music video and song caused many people to debate and cause a worldwide conflict.
In today’s society, media is present in our lives 24/7 allowing it to have a major influence on our culture in both positive and negative ways.
It is increasingly clear that media and culture today are of central importance to the maintenance and reproduction of contemporary societies. Cultures expose society to different personalities, provide models, which display various forms of societal life and cultivate various ways to introduce people into dominant forms of thought and action. These are the types of activities integrate people into society and create our public sphere. Media and technology surround our society; engrained into the fabric of our existence so much so, that it has become hard to find an aspect of life not influenced by its effects. For this reason, media controllers, wield extreme power and influence over the lives of everyday people. Although, they
Media plays a big role in society these days. Whether it be letting society know what is going on the in the world today or something as simple as updates on current life on social media. The media's role in society not only delivers information of the world but also brings people together through common interests or general talks. In Brian Knappenberger's documentary: Nobody Speak: Trials of Free Press it is seen how media effect lives and how there is a much stronger meaning to what media stands for in society and why media needs to take its stand when it comes to people who want to devour them.
Everyone is very wrapped up in the media. The media can distract a person from being their true self by making that person think that they should be a certain way. Media has a huge influence on our lives, and can change the way we view things, for the better and the worse.
We live in a society in which media has such a great influence on us, yet the influence is only in certain aspects and on certain people. “Mass media is arguably the most influential in molding public consciousness” (562). People might think that media is managed by a combination of different people but in reality, since the number of media companies is decreasing, only certain people control the industry and what gets to be put out to light. Since media is mostly controlled by a few people who belong to the 1%, the information that goes into the media is influenced by their beliefs as well as race, class, and even gender. Media influences every aspect of our lives since “media plays a key role in defining our cultural tastes, helping us locate
Media has always played a huge role in our society. For a long time media was one of the methods of controlling people and leisure. Nowadays media is one of the main part of our lives and our society, because