A Rhetorical Analysis Of Ralph Lauren

Furthermore, I distinctively believe that this ad relies heavily on pathos to attract buyers. I believe this because sometimes people, women especially, believe that they are too overweight or too slim to look good in

Recently American Eagle’s lingerie brand, Aerie, completely changed their advertising campaign to AerieReal. The AerieReal campaign consists of only un-retouched and no Photoshopped models. Before the AerieReal campaign, Aerie used models that were retouched and Photoshopped to make the models appear skinner and “more attractive”. The AerieReal campaign’s focus is to defy what other lingerie brands, such as Victoria’s Secret, sell in their advertisements. Aerie is trying to challenge the message of true beauty is only if you are skinny by saying that “The real you is sexy”. Aerie is accomplishing this by changing their advertisements in the hopes that girls will grow up to be socialized with a more positive and inclusive message, defy gender roles associated with women, and lastly, confront stereotypes of white and colored women.

In Killing Us Softly, Kilbourne gives the example of the common advertising image of a black women in a jungle setting, wearing a leopard skin. In most media, white women are considered the “standard model” of what is desirable, both from the perspective of what a women should look like, and

In “The Fashion Industry: Free to be an Individual” by Hannah Berry, Hannah emphasizes how social media especially advertisements pressure females to use certain product to in order to be considered beautiful. She also acknowledges the current effort of advertisement today to more realistically depicts of women. In addition, these advertisements use the modern women look to advertise products to increase women self-esteem and to encourage women to be comfortable with one’s image.

Assuming that the audience of the magazine mostly consist of teenagers and young adults, the production and marketing target their desire to flaunt their appearance to their peers. The strong colours of the makeup effectively manipulate their mentality to evoke the desire to buy the product, thinking that they will look special with this product. Furthermore, another bias can exist when this advertisement associates itself with powerful diction to reflect the underlying idea of feminism. Therefore, when women read this ad, they can resonate with the ideals to become stronger, like the characters in the movie. This advertisement uses the popular culture and social movements in its favor to persuade more people to purchase its

Beauty lies in the eyes of the beholder. At least, that’s what is taught to believe at an early age. Elline Lipkin, however, holds fast to the understanding that as true as that saying may be, there are outside forces that are intent on readjusting our vision to “true beauty”: the kind that can be bought off the shelves. In her article, “Girls’ Bodies, Girls’ Selves: Body Image, Identity, and Sexuality”, Lipkin employs several different external resources to help demonstrate her belief that young girls’ (“Before they even abandon their teddy bears…“ (Para 2)) definition of their own appearance is polluted and distorted by the vastly massive world that is the American media. Besides pulling from other articles and fact sheets, she also effectively utilizes a clearly logical train of thought, an operative tone, and countless examples of emotional appeal.

When the viewer looks at the image, he, or she, is instantly forced to make quick connections between the subject and the product. Upton’s clothing and expression on her face combine to not only represent a beautiful individual and appeal to the viewer’s “desire for sex,” as discussed in Fowles’ 1994 article, “Advertising’s fifteen basic appeals,” but also portray a strong, regal figure that the viewer can want to emulate, and subsequently will be persuaded to purchase the product. While we are under constant bombardment by advertisements that objectify women or portray women as helpless and dependent on men, it is encouraging to know that some companies are beginning to realize the female-objectifying “mold” and are starting to appeal to a wider demographic by demonstrating both beauty and

In certain circumstances it is not appropriate to tailor products to specific racial groups. The notion of separating clothing products often leads to cultural appropriation. Once one racial group copies the mannerisms and ideations of another racial group there becomes a great deal of controversy. However, certain products need to be tailored to African Americans. For instance, Shea Moisture and Carol’s Daughter which are hair products tailored specifically to the African American population. These products tailor to the kinkiness of Black hair which many White’s do not experience. Nevertheless, there becomes a hypocritical rhetoric when one is comfortable with certain companies use of racial segregation and not others. For example, when White

My “moment” is the infamous Dove Ad that recently went viral for its insensitive and racialized use of promotion. This Ad displays a black woman transforming into a white woman after using the Dove soap. The Dove brand has also been criticized for labelling their products for “normal to dark skin”. This use of language conveys the idea that there is a more socially accepted skin tone whereas darker skin is less accepted as it is something outside of the “normal” skin. From a sociological perspective, this ad is more than just a creative way to demonstrate that soap will make someone clean by taking “the dirt”off them. It exemplifies society’s rigid standards of beauty due to the social pressures of conforming to the dominant standards of western beauty. Through the use of my sociological imagination, this essay will analyze how this ad is an example of how race and beauty are socially constructed as well how these larger social forces such as advertising companies impact individual’s behaviours, perceptions and lifestyles.

This advertisement is ad advertising Victoria’s Secret famous PINK clothing line. Victoria's Secret is most popular among middle- aged women and also young college women. It is a store most popular for its bra and underwear selection. They are also famous for their clothing line PINK mostly among young women. The clothing line sells sweatpants, sweatshirts, hoodies, t-shirts, and many other products. This particular ad is selling black tights and a crop top most commonly worn in the gym as workout clothes. The model in this advertisement is tall mostly likely around five foot ten tall, tan, and blonde with a gorgeous white smile. The audience that is targeted for this advertisement would be mostly young college women and younger high school girls.

One will see a white female with pouting red lips and the very petite body that resembles a thirteen-year-old girl. The extremely artificial women and the heavily photo-shopped pictures in these ad’s create a norm and make those women who look differently, feel insecure of who they are and make them feel as if they are less of a woman, for example they tend to over represent the Caucasian, blonde with bright eyes, white complexion and a petite body. This is an unattainable beauty for most women, which has caused many to develop issues such as eating disorders, depression and the very much talked about these days, anorexia.

Women across the nation are constantly being sexualized, dehumanized, and objectified due to the use of ads in our society today. We can see this in any ad possible; fast food ads, clothing ads, and even makeup ads. Makeup ads are used to sell brands of makeup to a variety of ages ranging between teenagers through middle aged women. When looking at these ads through any era in our society there seems to be a constant theme in each era; to please the desires of men. In this particular ad selling “Seventeen” makeup in 1947, this theme is apparent. With the main image of the ad and the text provided within it, women are portrayed as objects for

Famous actor Jennifer Aniston is the epitome of youth and success in today’s pop culture. In essence, she represents what all middle aged women should look like and what young women should want to look like at the age of 46. She can be found in various advertisements for health and beauty products, and with a personal Fountain of Youth and a star on the Hollywood Walk of Fame, she is usually portrayed as an inspiration for women (and if she is not thought of this way, she can definitely make a grown woman roll her eyes and scoff). For the past fifty years, advertisements have laid down the laws and standards of recognizable beauty. Ads found in Vanity Fair, a popular culture and fashion magazine which targets young-middle aged women, and InStyle, a Hollywood fashion and celebrity trend magazine with a broad-aged audience of high-middle class women, will be used to discuss points in Susan Bordo’s “Beauty (Re)discovers the Male Body” on beauty, youthfulness, and addictions.

     The appearance of these models is the primary concern of the ads and entails many different elements. Every model portrays a different characteristic through the pose they are in and the clothes that they wear. One ad depicts a sexy young woman who shows confidence by extending her arms out and exposing her flat stomach. Her hips are thrust to the left side, her long beautiful hair is gently blown back, and her facial expression and eye contact hint at sexual desire or acceptance of the viewer. Another female model also has her hips out to the left, but her hands express a different idea. While one hand is used to play with her hair, the other is up to her face with her pointer finger right below her bottom lip. Her hair partly covers her eyes and with her head slightly down, she comes off as shy but confidant. The confidence comes from her exposed stomach and direct eye contact that she makes with the viewer. These two women are somewhat opposite in how they come off which shows that Calvin Klein is trying to appeal to what different guys look for and appreciate in a woman.

Intro: Vintage Advertisements are interesting because it allows us to look in the past and see the way people lived and products were used. The two ads I chose are from the 1930’s and 1950’s. They are interesting because you get to see how much fashion has changed and standards have changed since the 1900’s, in reference to women’s weight and how they dressed. In a 1959 ad, it shows a woman in a bra and corset. The ad suggests that women should look thin. In a 1935 ad that also refers to women’s shape with a picture of a woman and the slogan “ Dangerous curves ahead.” Both ads depict women as objects and that their identity is tied to their bodies. The 1935 ad presents a persuasive argument because women followed fashion trends that dictated women's body shape. Women are judged by appearances and what they look.