NCRCC: Teeing Up a New Strategic Direction
The NCR Country Club was once an 18-hole champion golf club located in Kettering, Ohio during 1954. The club was established a part of the employee benefits of the National Cash Register Company, but over time membership was offered to the public. In 1997, AT&T invested over a $4.0 million interest-loan in order to renovate the club facilities. AT&T’s primary purpose was to increase the golf membership to 680 and social memberships as much as possible. In order to have reasonable success, AT&T appointed McMahon Group to provide strategic consulting and planning process. According to Poister (2010), strategic planning is labeled as a simply organizational management activity that is used to sustain operations, set priorities, and establish agreements on intended outcomes to help adjust the company’s direction to be in-line with the changing environment. One way this case assignment can be evaluated is by using the management-research question hierarchy. According to Cooper and Schindler (2014), the process is designed to move the researcher through various levels of questions, each with a specific function within the overall business research process.
Management Dilemma The first step is to identify and state the problem that the NCR Country Club management is facing. The NCR Country Club is facing a declining membership through their employee and a retiring client base. In order to for the club to continue to survive, they must
Strategic planning is designed to leverage the strengths of a firm while minimizing the effects of its weaknesses. It is difficult to know the potential advantage a firm may have unless external analysis is done well. For example, a company may have a talented marketing department or an efficient production system. However, the organization cannot determine whether these internal characteristics are sources of competitive advantage until it knows something about how well the competitors stack up in these areas.
Pearce, J. A. II, & Robinson, R. B. (2009). Strategic management: Formulation, implementation, and control (11th ed.). [University of Phoenix Custom Edition e-text]. New York: McGraw-Hill. Retrieved August 20, 2011, fr
Every organization should have a strategic plan to achieve its goals in a limited time period, the strategic plan has many variable models. The strategic planning process that we studied needs a collaboration between the organization’s staff, board members, and strategic plan committee. This strategic planning process has ten guide steps.
One apparent solution is that the NCRCC can not rely on NCR membership to sustain itself, it must become a stand alone club with open membership. Further research showed that NCR employees had a desire for more of a full service club that offered more than just golf. For example fitness centers, spas, and tennis courts were among the additional facilities requested.
3. What are the challenges associated with combining the need for growth with the need to maintain customer intimacy and social responsibility? Does NBB risk losing focus on its core beliefs if it grows too quickly? Explain.
Strategic planning can dictate the success of any organization if properly planned as well as the failure of an organization if not implemented as planned. Strategic planning is all about making choices. It is a process designed to support leaders in being intentional about their goals and methods. Simply stated, strategic planning is a management tool, and like any management tool, it is used for one purpose only—to help an organization do a better job. This portion of the strategic plan will explain why an
A: Well, the projects at ModMeters would be to rework the entire IT budget without sacrificing manufacturing’s money (department that brings in most money), they also need to prepare to expand globally with new equipment and expanding architecture, along with getting new programs that talk better with each other and a new website. They need to be prioritized by which makes the most money in the quickest amount of time. Businesses cannot afford to waste time because it is directly connected to their finances. And again, they need to be budgeted by what benefits the company most. If it’s the manufacturing department that is their huge moneymaker, than they need to continue to feed manufacturing with cash. The budget has to be built around what ModMeters successful.
Strategic planning is "a disciplined effort to produce fundamental decision and actions that shape and guide what an organization (or other entity) is, what it does, and why it does it" (Herman, The Jossey-Bass Handbook of Nonprofit Leadership and Management, 155)
A familiar organization and stakeholders that ought to be involved in the strategic planning process
Strategies: What strategy or mix of strategies is the corporation following? Are they consistent with each other,
What are the challenges associated with combining the need for growth with the need to maintain customer intimacy and social responsibility? Does NBB risk losing focus on its core beliefs if it grows too quickly? Explain.
Strategic planning is central to management study. It defines the long term direction for the company and all other business functions orbit around their established strategies. This article studies how a company formulates business-level strategies, optimize their competitive positioning and obtain a competitive advantage over their rivals.
In his article, “The Fall and Rise of Strategic Planning,” Henry Mintzberg (1994) provides his views on the process of strategic planning. He offers that most companies and organizations start a strategic planning process with little understanding of the definition or actual purpose of planning. He tends to admonish much of the conventional understanding concerning strategic planning and proposes his interpretations. He states that “the most successful strategies are visions, not plans” (Mintzberg, 1994, p. 107).
Per John M. Bryson, strategic planning, if properly conducted, can help the leaders and managers of public and non-profit organizations think, learn and act tactically. Strategic planning enables organizational leaders and managers to first identify their organization’s mission and/or purpose. Thereafter, the planning process permits these leaders to pinpoint the actions and activities that will enable the organization to achieve its mission. Finally, the planning process requires the organizational leaders to synthesize objectives and activities into a blueprint or concrete plan of action under which the organization will conduct its business.
Strategic Planning is one of the most fundamental factors in the success of an organization. This research project will discuss the importance of strategic planning as well as the different components of strategic planning. Many organizations fail to accomplish their goals and tasks due to the lacking of strategic planning. In order for their businesses to be successful, organizations need to be well informed about how the strategic planning process works.