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Strategic Planning For Public And Non Profit Organizations Essay

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Per John M. Bryson, strategic planning, if properly conducted, can help the leaders and managers of public and non-profit organizations think, learn and act tactically. Strategic planning enables organizational leaders and managers to first identify their organization’s mission and/or purpose. Thereafter, the planning process permits these leaders to pinpoint the actions and activities that will enable the organization to achieve its mission. Finally, the planning process requires the organizational leaders to synthesize objectives and activities into a blueprint or concrete plan of action under which the organization will conduct its business. This blueprint, when properly designed, can permit an organization not only to operate more efficiently internally, but also to operate more effectively externally within society. When focused both internally and externally, such a strategic plan allows a public or non-profit entity to establish itself as a high impact organization. A high impact organization is an organization that is focused on creating extraordinary levels of social impact. It is an organization that moves beyond focusing on other organizations and entities as just competitors and instead looks upon these organizations as potential collaborators with which to develop joint policies and coordinated actions, which collectively will have a greater impact on society than will the unilateral actions of the non-profit. In the United States, the number of non-profits is

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