A Brief Report On Marketing Mix

The marketing mix is the general phrase used to describe the different kinds of choices organisations have to make in the whole process of bringing a product or service to the market...

Owned by Macquarie Leisure Trust Group, it serves local, interstate as well as overseas visitors, with the slogan 'So Many Worlds In One'. Dreamworld is located in Coomera, Gold Coast in Queensland.

Dreamworld is Australia’s largest theme park, with over 40 rides and attractions, situated on the Gold Coast in Queensland. Dreamworld currently has its own Workplace Health and Safety Statement which includes protecting the health and safety of all staff and visitors, managing and reducing the risk of injuries, protecting the environment, ensuring quality products and services, and sustaining sufficient resources to achieve Dream World goals. Along side these main sections of their statement, there are many different departments in which staff work in at Dream World including operations (Rides/Attractions), Life Science (Animals), Business Services (Technology and Advertisement), Food and Beverages, Merchandise and Warehouse, Engineering and Technology, Finance and Administration, First Aid, Security, Guest Services and Sales and Marketing. Dreamworld also has their own Workplace Health and Safety committee called the World Safety Ambassadors. This committee goes by 3 simple key responsibilities. Quality, Environment and Safety. This committee therefore helps sustain

Worlds of Fun, however, only advertise fourteen “thrill rides” (Worldsoffun.com). By providing their guests access to more thrilling rides, Six Flags proves to be the superior amusement

Marketing mix -The marketing mix is commonly used marketing term. Its elements are basic, strategic components of a marketing plan. Which is mentioned as the four p’s, which include Price, place, product and promotion. More recently 3 more P’S have been added to the marketing mix which are people, process and physical evidence this is known as the extended marketing mix.

In this Business Report for Luna Park, the reader would become aware of the strengths and weaknesses of the amusement park, as well as opportunities for the feature and threats to the company.

Dreamworld is Australia’s largest theme park, with over 40 rides and attractions, situated on the Gold Coast in Queensland. Dreamworld currently has its own Workplace Health and Safety Statement which includes protecting the health and safety of all staff and visitors, managing and reducing the risk of injuries, protecting the environment, ensuring quality products and services, and sustaining sufficient resources to achieve Dream World goals. Along side these main sections of their statement, there are many different departments in which staff work in at Dream World including operations (Rides/Attractions), Life Science (Animals), Business Services (Technology and Advertisement), Food and Beverages, Merchandise and Warehouse, Engineering and Technology, Finance and Administration, First Aid, Security, Guest Services and Sales and Marketing. Dreamworld also has their own Workplace Health and Safety committee called the World Safety Ambassadors. This committee goes by 3 simple key responsibilities. Quality, Environment and Safety. This committee therefore helps sustain Dreamworld’s services.

Amusement parks are in the umbrella of the hospitality industry. One of its goals is to provide entertainment for all guests. It has been that way since the beginning and has been advancing ever since. If anyone had to say it the best, it will have to be the father of the amusement parks, Walt Disney. “Here you leave today and enter the world of yesterday, tomorrow and fantasy” (GoodReads). He understood that how important amusement parks are, how keeping the original charm that the guest grew to love and advancing that park to make the guests continue to enjoy the park for years to come. Understanding the past, present and future of the amusement park will show how these parks have lasted for years and years.

It’s no doubt that creating a family oriented theme park based on popular, beloved cartoon characters and imagination was a good idea. From Cinderella’s castle to the famous Main Street, U.S.A, there’s something extraordinary lying around every corner. Walt Disney World, other wise known as “the happiest place on earth”, or the place “where dreams come true”, was founded by a man with a dream of creating a place where children and parents could spend time together while making amazing memories. However, this extravagant amusement park is only one of the major accomplishments of Walt Disney.

xxii. Walt Disney offers products and services to consumers during low peak times of the year through reduced prices for admission tickets, hotel suites, and cruise line tickets.

The marketing mix is a combination of 4 P’s (product, price, place and promotion) that should be used in conjunction with each other to ensure a competitive edge over other companies. ‘The marketing mix is designed to produce mutually satisfying exchanges with a target market’.

Actual product: attractions, shows, Disney characters, rooms, food. The actual product is delivered in a "package", so the sections of the parks and resorts are consistent with certain themes.

2. Disney world is an amusement theme park that provides many options to the public.

Marketing mix refers to the enterprise for their target market needs, control various marketing factors (product, price, place and promotion) to optimize the combination and comprehensive utilization, in order to accomplish better economic and social benefits (Chai, 2009, p.4). Place and product will be attached more importance in this section.

Dream Holidays will give an option to book various hotels (from 2 star to 5 star) and will also list certain other facilities like guidance regarding selection of beautiful holiday spots and must see attractions. The option to book guides, flights, trains, buses will also be available on the app. Many other packages will be made available on the app on and off for example honey moon package, Christmas package etc. The app would cover areas mainly in Europe and Asia.