A Better Location Based Advertising Framework

A statistic in the article reads, “Studies have shown that more than 50 percent of

The story The Cask of Amontillado was written by Edgar Allan Poe in 1846. Poe is an author of many short stories and poems. He is known for “The Raven,” one of the best written creations throughout his career which resulted him to grow a substantial amount of supporters, even today. In this story, I am well pleased with the suspense that was built up throughout the story before the death of Fortunato, thanks to Montresor. Overall, I acknowledge this story based on how well the characters were set up and the way Montresor easily manipulates Fortunato to his death, the irony of the characters, how the setting of the story builds up suspense to the reader and the how the narration of this story truly makes it feel like it’s telling it to the reader in present day, as if Montresor may be

Retail outlets and emailing influential people on the product’s behalf similar developments are likely to continue in the future whereby consumer targets become active participants in the design and implementation of marketing communication efforts.

A historical perspective on bilingual education is written in the article "Bilingual Education Traces its U.S. Roots to the Colonial Era" in the magazine Education Week. The author begins by writing, "Bilingual education has been part of the immigrant experience in America since the Colonial periods, when native-language schooling was the rule rather than the exception" (21). When immigrant groups settled in the United States they taught their children in their own languages, despite some attempts to impose English instruction. Many do not believe it but bilingual education was started before 1800 when German, French, Scandanavian, Polish, Dutch and Italian schools were established. From 1839 to

In the book, Positioning: The Battle for Your Mind, two authors, Ries and Trout, illustrate how efficient positioning a product can affect the recognition of the target market. In addition, it is an outside-in approach to the business marketing. In other words, the marketer considers a business with the prospect’s mind rather than the products. First and foremost, the authors introduce the concept of positioning---“Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect. That is, you position the product in the mind of the prospect” (Ries & Trout, 1986). Moreover, the past strategies for marketing no longer match the present market, and Ries and Trout believe that communication itself is a big problem. Since our society is “over-communicated,” customers might receive overwhelming information. People’ s minds can only collect a narrow amount of information and it blocks out the rest of irrelevant information; therefore, this can explain the reason why some advertisements fail to attract the attention of consumers. The authors provide several statistic data to support their statement about the over-communicated world. Obviously, 57% of the world’s advertising is offered by the United States, America publishes more than 30,000 books per year, and the average of American family watches around 51 hours per week of television. Therefore, American customers receive too many messages from different mediums, such as television, books, and

I remember having so much fun throughout the day as my step-mother was recording lots of it. At night, there were fireworks and my step-mother decided to take out her camcorder again to record those fireworks, and I just thought to myself, “Why can’t she just enjoy the moment right now instead of recording it.” As I would watch that video at home, I would realize that it just did not have that same feeling. Those are the type of moments that cannot be replicated. As technology advances, I feel like many people will be missing out on opportunities such as this and not living life to the fullest. There are also apps that can scan a barcode of certain food items at the grocery store, and show that the item is cheaper at another grocery store down the road. We are not empowered consumers because we have become pawns of advertisers more than ever before. I love using amazon, but the one thing that I do not like is that they like to track my interest. For example, I remember buying a new charger for my phone from amazon because my old one broke. The next day, I would surf Amazon just to window-shop; as I was looking at video games, recommendation for cell phone accessories kept popping up. There were car chargers, portable chargers, phone cases, screensavers, etc. For this reason, I stopped surfing Amazon, but sadly, these same ads would pop up on different websites I would leisurely surf. This

To kill a mockingbird is a story about a young girl her brother and her friend who all have a coming of age. They go to various events of things that show the reality.today to kill a Mockingbird relates to society and very many ways. Race appearance and what was what. Perio today to kill a mockingbird relates to society and very many ways. Race appearance and wealth.

A CEO of a consulting company with a background in legal and marketing matters shared Burberry was one of the first retailers he had heard of using geo-fencing (Richardson ……). However, he did not necessarily state that geo-fencing was acceptable in his eyes. When asked to apply his experience with legal matters to the question of is geo-fencing used in marketing an invasion of privacy, he stated, “Geo-fencing is new enough that early tech adopters and tech savvy people are the only ones I believe truly understand geo-fencing and the potential invasive nature of the same. The masses have not caught on to the fact geo-fencing is even occurring” (Richardson….). Another way for marketers to more finely craft messages for specific audiences, he describes geo-fencing used in marketing as moving from a mass-message approach to a one-to-one approach, becoming significantly more personal. “There is nothing more personal than your location and whereabouts,” he responded. If geo-fencing is here to stay, it is evident consumers deserve increased awareness of location-based marketing

Location-Based Advertising only works if the user shares his location with the organization (Mobile Marketing Association, 2011). The number of applications that use the consumer’s location is rapidly

In the last six decades rapid technology advances have driven radical changes in the retail environment. Adoption of technology has created consumers that much more sophisticated than in previous generations, and raised consumer expectations when it comes to their retail experience. Technology has also increased the level of competition between retailers. No longer is a retailer only facing competition from retailers in the same geographical area. Instead, due to the growth of the internet and e-tailing retailers are competing both locally and globally. As consumers continue to adopt technology and change their shopping habits it is important that retailers adapt and how they conduct business to meet the changing needs of consumers. In the face of the increased environmental and consumer pressures on retailers it is critical that retail managers pay attention to their retail stores and ensure that they are up to standards. The retail storefront is the focus point of interaction between consumers and a business. The storefront, brick and mortar, or virtual, is the point of interface between the business and the consumer and as such, it must be configured in such a way to facilitate sales.

Stephen’s Retail Revival highlights the changes in consumerism that have emerged in the last two decades as a result of social, economic, and technological advancements. These advancements have challenged the traditional business model of large corporations, specifically in the way that brands need to reach out and retain their consumers. The mass amount of information that is now attainable to customers has made customers more knowledgeable and raised their expectations. Simply with the ease of communication, to both the company directly and to other customers, they are able to voice their opinion and concerns of the product. People have become more conscientious of their money because they are aware of their options; they no longer have to settle for less.

In today’s world where everyone is presented with an overabundance of choices, the needs of the customer are becoming increasingly difficult for businesses to meet. Simply asking a customer what they want will often give you mixed and incomplete answers because a lot of people simply don’t know what they want. By watching the way the customers shop and by keeping track of their purchases, businesses can make shopping better for the customers and themselves. I refute the claim that conducting surveillance on customers is manipulative and unethical because it leads to an increase in customer satisfaction, it allows the stores to perform better, and makes for an easier shopping experience for the customer.

“Contemporary marketing innovations such as 24-hour retailing, telemarketing, cash machines, and “instant credit” home shopping networks make it easier for the consumer to operate on a whim now

According to a paper published by the aforementioned Professor Sloan of Duke University, over two-thirds of

Shopping is one of the most common social activities in our life. Lingering in one store and another, the customers are looking for the products that meet their requirements and making decisions to purchase while enjoying the leisure time with their families or friends. At the same time, to achieve a better business performance, the retailers try to attract the customers to pay more attention to the products and stay longer in their stores by using various kinds of technologies to surveil the shoppers, such as using cameras to monitor their shopping behavior, tracking their purchased items, and even analyzing these consumers’ background. However, the surveillance of consumers by retail anthropologists is manipulative and unethical