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90 Day Action Plan

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This plan outlines a potential 90-day action plan based on an initial understanding of the Associate Account Strategist role with the SMB sales team at Google in Ann Arbor, MI. It by no means makes assumptions about the immediate needs of the team, instead, the goal of this plan is to illustrate the potential endeavors and achievements, I would hope to accomplish in my first 3 months on the job. This plan is just an outline, I have a longer more detailed document that is available upon your request.

Quick Overview:

Day 0-30 Learn it & Just do It!

1.1 Review all research from the interview process including notes from interviews; 1.2 Speak with the top performing Account Strategist and Associate Account Strategist; Ask pre-written questions about their process 1.3 Establish a strong understanding of initial performance metrics; Create a personal tracker to track progress toward the quota 1.4 Attempt to set up weekly check-ins with the Manager to go over progress and refine daily process …show more content…

1.5 Segment the Book of Business - Review advertiser profiles and thematically group advertisers in five categories based on need for campaign optimization: keyword optimization, changes to campaigns, account-level changes, bid strategy and campaign additions; Designate a day for each theme; email all advertisers to introduce myself; Ask big baller advertisers to expect a call from you within the coming days and ask if they have a suggestion for best time; email the more frugal or less responsive advertisers to commend their current advertising and schedule a call; Evaluate effectiveness each day after work and tweak plan for next day

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