1930's Woodbury Advertising

In the documentary, “Killing Us Softly”, Kilbourne mentioned how in all kinds of advertisements, women’s bodies are turned into “objects and things”. Jean believes the objectification of women creates a form of atmosphere in which there is a widespread of impractical expectations and violence against women. There’s always one part of the body that seems to be focus of a women on an ad, breasts is the go to ‘object’ on the body, which is an attention grabber for the

Hard-selling advertising was popular during the 1930’s, however three creative philosophies also emerged. J. Stirling Getchell developed and refined a distinctive photojournalistic style in advertising (Sivulka, 2012). Raymond Rubicam would use research to determine the proper layout designs, and ways to improve advertising. Bernice Fitz-Gibbon would use simple folksy style advertising to relate to the consumer (Sivulka, 2012).

Because the public doesn’t spend much time reading ads, it’s crucial to get the reader’s attention quickly, and what better way to do that than with body language and nonverbal cues? In an article entitled, “Reading Bodies,” written by Susan Bordo, she writes about and ad for Jockey as well as the models in the ad. She claims that “their poses directed the viewer’s attention to their crotches” (109). This further proves the advertiser’s motives. In Kinky’s ad, you see a woman on her knees in a pink, skin-tight, mini-skirt with one leg pointing upwards. Her upper torso is hidden by dresses that are hung on her closet door, so the main point of focus is on the lower half of

Much has changed over the last 50-60 years, including the way products are advertised. Techniques that are effective now differ dramatically from techniques used in the 1950’s. These differences are advertisers attempt at staying relevant to the audience they are promoting to.

In this article by Barbra Lippert, Lippert discusses the affects of an ad not covered in this essay, but it is the same product only different model, however same concept; “She’s Very Charlie.” The article goes into a little more detail of the specific ads and how their chosen methods of models and poses, even outfits such as mention, the pant suit, changed the way women looked at themselves. From this it also goes into a more detailed account of how the second-wave feminists were like during the 70s and what their actual lifestyle was like. The article was useful in giving perspective to the movement, and how women were changing from house wife to joining the working class alongside the men. The article was also useful in giving background

Newspapers and Advertisements of the 1920’s News and advertisements today have not always been just a click of a button away. In fact, before the 1920’s, advertisements were dull and newspapers were not made to catch the eye of the public. Stock markets were prosperous and people felt inclined to spend money. Soon advertisements and newspapers began to convince the public that they needed and wanted to buy a product. Newspapers and advertisements became the number one way to influence public opinion and consumerism the 1920’s

An important controversial issue that America faces today is the debate of sex in advertising. Edward A. McCabe and John Carroll are two authors that present opposing arguments about this issue. McCabe persuades the reader into thinking that sex in advertising is no big deal, while Carroll explains why this is a major problem in America. Sex ads are defined as any type of advertising that shows pictures of partial nudity with wording that relates to the body in a sexual way, usually portraying women. Sex in advertising has been around for a long time but has the industry become too sexually explicit?

     The main goal of advertising is to motivate or persuade people to buy a particular product or service, and among the media used to accomplish this are; radio, television, newspapers, and most importantly, magazines. In order for advertisements to successfully portray a product, they must be directed to the appropriate intended audience. In Rolling Stone and YM magazine, there are two advertisements that display a very attractive person gazing and posing to the viewer. In advertising, we are bombarded by images that have become standard in defining beauty and what is acceptable, and we often don’t realize it. In both of the ads, the

Different strategies are used in all advertisements. Every aspect of the advertisement is strategically planned to appeal to the audience. For example, an advertisement that does a great job of using sex appeal to reach its audience is “Carl’s Jr all natural burger”. This ad appeared during the super bowl forty-nine, and it was a big hit. The ad features ,22-year-old model buxom, Charlotte McKinney. Throughout the video it shows her walking through the town and appearing as if she is nude. She gets all the attention from the guys in the town as she saunters past. in one scene there’s a man reaching for a tomato as she walks by, she turns around and gives him a flirty look and it emerges as if he is grasping her gluteus. At the end she appears in a bikini nearly nude “I love going all natural,” she purrs, opening wide to take a bite out of a big, juicy, “all natural” hamburger. Advertising appeals aim to influence the way consumers view themselves and how buying certain products can prove to be beneficial for them.

Everyday we expose ourselves to thousands of advertisements in a wide variety of environments where ever we go; yet, we fail to realize the influence of the implications being sold to us on these advertisements, particularly about women. Advertisements don’t just sell products; they sell this notion that women are less of humans and more of objects, particularly in the sexual sense. It is important to understand that the advertising worlds’ constant sexual objectification of women has led to a change in sexual pathology in our society, by creating a culture that strives to be the unobtainable image of beauty we see on the cover of magazines. Even more specifically it is important to study the multiple influences that advertisements have

Advertisements are everywhere, combining images and words together to create a message to sell a product. The initial impression is that the advertisers are just trying to sell their products, but there often seems to be an underlying message. It is often heard that “sex sells.” So, many advertisers will use beautiful women and men in their advertisements to try to market a product. The hope is that “sex will sell,” and people will go out and buy what the ads are selling. There are many advertisements and commercials that use this approach. Prime examples of this are the advertisements for Orbit Gum and A Diamond is Forever. Also, the commercials for Levi jeans use sex to promote the sale of their brand. As a way to

People have used women in print media to sell their products since the mid-19th century. The women in the ads were portrayed with thin waists, large breasts and stylish clothing. As the roaring 1920’s moved in,

As well as feeding off of the sources and material presented earlier in this paper, the analysis to come will also use Erving Goffman’s categorisation of gender to analyse how the women (and some men) are depicted on the front covers of Playboy and Good Housekeeping within said timeframe. In his study Gender Advertisements (Goffman, 1985), Goffman gathered hundreds of advertisements from magazines in various positions and poses and analysed poses and how they portrayed masculinity versus femininity. His way of analysing advertisement differentiates itself and makes a broader distinction of what is considered sexist or not, by showing much like the Heterosexual Script earlier on in the paper, what was considered appropriate roles for men and women.

Dens, Nathalie, Patrick De Pelsmacker, and Wim Janssens. “Effects of Scarcely Dressed Models in Advertising on Body Esteem for Belgian Men and Women.” Sex Roles. 60 (2009): 366-378. Gender Studies EBSCO. Web. 17 Nov. 2011.

The major character in this advertisement is a female but the men advertise calls men’s attention to purchase the product displaying this image. Media shows images in this specific magazine with the lady laying on the floor displaying the men’s clothing but in an unsuitable way. In this magazine the owner says “If you guys don’t buy these new Drummond sweaters we’ll go right back to male models” (Ditch Label 4). This message simply focuses mainly on the sexual figure of this ad as opposed to just having a clothing sample on the female in a more appropriate way.