3week7

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You are a marketing consultant for UnderArmour (https://www.underarmour.de/en-de/) in the DACH Region. Before giving strategic advice, you need to gather data and relevant information about the company ́srunning category. To do so, please collect and evaluate the current marketing mix of the company ́s running product category in the DACH Region. Explain Product, Price, Promotion, Place, Consumers/Target segments, Unique selling points (200-250 words total)

Please only answer CLO #5 CLO #1 - Identify, define, and describe key marketing components, product life cycle, 3Cs and 4Ps and corresponding marketing strategies. CLO #2 - Recommend solutions to marketing problems using appropriate concepts, principles, analytical techniques, and theories. CLO #3 - Evaluate the quality of proposed solutions to marketing management problems against appropriate criteria, including organizational constraints. CLO #4 - Summarize the relevance and application of concepts, principles, and theories used in marketing to contemporary events and global markets and evaluate marketing decisions. CLO #5 - Identify the interrelationships among concepts, principles, and theories used in different areas of marketing management between nations and their economic and social-culture systems. CLO #6 - Evaluate the ethical implications and aspects of social responsibility of certain marketing campaigns and strategies.

THEME: Identifying business opportunity by addressing current issues in your community Through market observation and changes in today’s lifestyle preference as well as daily struggles, you are able to identify various business opportunities. You are required to identify a business opportunity by addressing current issues in your community. Evaluate THREE (3) potential business ideas, and select ONLY ONE best idea to be presented in the Business Model Canvas (BMC). This business ideamust be a new and creative solutions that specifically address the identified issue. Develop your business idea through Business Model Canvas (BMC). Your submission must include:1. Business ideas.2. Value proposition. 3. Market and Customer segments.4. Channels.5. Customer relation.6. Key activities7. Key resources.8. Key partners.9. Cost structure.10. Revenue streams and pricing models.

Advanced Marketing PlanAdvanced : Part IThroughout this course, you will compile a comprehensive marketing plan using one of the product/service scenarios listed below. (Note: You will use the same scenario throughout the course.) This scenario will be the basis of your start-up company and will be the catalyst for the three parts of the marketing plan that you will compose in Units II (Part I), IV (Part II), and VII (Part III). The company that you choose to submit a marketing plan for is a fictional start-up company (not an existing company).Scenarios for your start-up company are explained below. (Note that these descriptions are basic, and you will need to be creative and develop the business idea/model for your selected scenario.) Scenarios for your start-up company are explained below. (Note that these descriptions are basic, and you will need to be creative and develop the business idea/model for your selected scenario.)Scenario #1Travel Supreme is a start-up travel organization…

The table below shows the percentage of buyers of the three categories sweets, soft drinks and snacks that are solely loyal. The table also shows the category-buying rate of these 100% loyal buyers compared with the category-buying rate of the other buyers of these categories. What does this table reveal about solely loyal buyers? What are the implications to marketing managers?

Example of marketing plan of street foods. Executive summary: Present market situation: SWOT Analysis: Marketing Objectives Marketing Strategies: Marketing Programs in the marketing mix: Budget: Controls:

Describe the concept of predictive analytics in CRM. How can predictive analytics be leveraged to anticipate customer behavior and improve marketing and sales strategies?

ead the Marketing in Action Case on page 180 at the end of Chapter 5.  .  Answer all Questions for Discussion on page 181, question numbers 5-32, 5-33 and 5-34.   Questions for Discussion   5-32. Review the four steps in one-to-one marketing. How is Spotify following             each of these to support their marketing efforts? 5-33. What are some examples of unstructured data that Spotify is probably using          in their analysis? 5-34. Could Spotify use the Internet of Things with their service? Share a couple           of innovations they could add that would fit into this category.

iness   MarketingQ&A LibraryWhat are the significant findings/ key matters of Southwest Airlines   What are the significant findings/ key matters of Southwest Airlines   close   Get live help whenever you need from online tutors!Try bartleby tutor todayarrow_forward   Question   Rollin King and Herb Kelleher started Southwest Airlines in 1971 with this idea: if they could take airline passengers where they want to go, on time, at the lowest possible price, and have a good time while doing it, people would love to fly their airline. The result? No other airline in the industry's history has enjoyed the customer loyalty and extended profitability for which Southwest is now famous. The company now flies more than 3,400 times each day to over 64 destinations across the United States       There's more to the story, however, than making promises and hoping to fulfill them. A large part of Southwest Airlines' success lies in its ability to plan long-term capacity to better match demand,…

What is DAGMAR? Explain how marketers might use DAGMAR in establishing objectives. What are some of the problems associated with the use of DAGMAR?

Please indicate and explain whether you agree or disagree with the statements. Please explain your answer with example(s) Only agree/disagree, true/false or right/wrong answers will not be evaluated. 5. The customer-driven marketing strategy involves four steps: market segmentation, market targeting, positioning, and differentiation. Explanation:

Imagine that you are a marketing manager, and you have a mission to map out marketing strategies for a company. As a marketing manager, you will write a consultation report. Analyze a company with respect to their marketing strategy as it relates to SWOT, analysis, 4Ps.  What is the company’s history or background? What is the company’s current strategy? Is this an effective strategy? What other strategies could they use?

In Marketing Analytics, various statistical analyses, approaches and metrics are used to support(strategic) marketing decision making. Core analytical tools are (1) Cluster Analysis, (2)Choice Models, (3) Conjoint Models, and (4) Market Response Models. In this assignment,you are asked to build a Marketing Analytics Toolkit. Your Marketing Analytics Toolkitshould give an overview and a brief summary of all four analytical tools mentioned above(i.e., Cluster Analysis, Choice Models, Conjoint Models and Market Response Models).

Please answer only question 4 and 5 and answer 1,2 and 3 have already been solved. Develop a response using the following to guide you:   Identify a product/service of your choice. the prduct here is IPhones Provide the description of your product (at least 250 words) and market (at least 250 words). Identify your segment, target market, and positioning strategy (at least 250 words). Develop a SWOT analysis with at least four points for each dimension. Develop a PESTLE analysis with at least four points for each dimension.

Scenario: Lee is the owner of Lee's [business type selected by your instructor], which is located in the city closest to where you live. Lee has now hired you to design the basic components of a marketing strategy for her business. Instructions: Summarize a marketing strategy for Lee's addressing each part. You can view Parts 1-3 you completed in Unit 1 concerning the mission, situation analysis, and marketing objectives. This week you will complete Parts 4-6 below to submit your final assignment to the Unit 2 Dropbox. Checklist: Part 4: Marketing Strategy ⚫ Describe the target market strategy for Lee's business. Paint a very clear picture of who Lee will be targeting for her product. For example: Appealing to an entire market, concentrating on one particular segment, or multiple market segments. • Explain the four strategies for growth: market penetration, market development, product development, and diversification. How can Lee use market penetration to increase her sales? Explain. ⚫…

As a marketing consultant, a prospective business man has approach you to advise him on his intention of venturing into the market with a new product. 1. Explain to him the approaches he can consider 2. Analyze the factors that need to be consider for each approach. 3. Illustrate to him the potential stages of the market his product needs to survive to be successful on the market.

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The 10 Marketing concepts . Direction: Connect each concept, in sequential order, beginning from concept 1. Discuss and give an example 1. MARKETERS and PROSPECTS2. NEEDS, WANTS, and DEMANDS3. PRODUCT or OFFERING4. VALUE and SATISFACTION5. EXCHANGE and TRANSACTIONS6. RELATIONSHIPS and NETWORKS7. MARKETING CHANNELS8. SUPPLY CHAIN9. COMPETITION 10. MARKETING ENVIRONMENT

Example of marketing plan.   Executive summary: Present market situation: SWOT Analysis: Marketing Objectives Marketing Strategies: Marketing Programs in the marketing mix: Budget: Controls: