Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Question
Chapter 6.6, Problem 1LO
Summary Introduction
To identify: The 4 situational factors that impact
Consumer behaviour is the study how a customer make the buying decision. Marketer records every action of the customer in the market place to know the buying behaviour of the customer.
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Chapter 6 Solutions
Contemporary Marketing
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- What is consumer behaviour? Discuss the sociological factors affecting the consumer behaviour?arrow_forward3. What are the general factors which affect consumer behavior? Explain the role of social and personal factors .arrow_forwardDiscuss the different factors that influence consumer behavior. Cite examples to enhance your discussion.arrow_forward
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