Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Question
Chapter 3.6, Problem 1LO
Summary Introduction
To discuss: The impact of marketing activities in the firm by changes in the technological environment.
Technological environment deals with the relationship among the society, culture, and marketing.
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Discuss in what ways technology affects marketing. Think both from consumers' and marketers' sides.
why marketing plays a vital role in the success of any business organization?
Explain How does high-tech marketing contribute to driving innovation and market disruption in the industry?
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