To discuss: The examples of strategic analysis and categorize the findings with BCG matrix and SWOT analysis.
Elements of SWOT analysis are as follows:
- Strength
- Weakness
- Opportunities
- Threats
Explanation of Solution
The strategic tools SWOT analysis and BCG matrix are very essential to the organization who seeks to attain the business goals within the competitive and eve changing marketplace and environment.
SWOT analysis:
Examples:
- An empowering and charismatic CEO Person KP who motivates ad inspires employees
- Heavy competition from Company N
- Failure in launching product that lacks the engineering expertise in fitness technology
- Roster of celebrities and top athletes endorsement
- Increasing the usage of athletic wears on every day casual use
Categorize the findings with SWOT analysis:
Figure (1)
BCG matrix:
Categorize the findings with SWOT analysis:
A wide commonly used portfolio analysis framework was developed by the Person Boston Consulting Group (BCG).
The planners will classify them using the 4 quadrants as stars, Question marks, Cash cows, and dogs.
A high relative market share in high growth potential comes under stars.
A low market share with high growth rate comes under question
If company generates little profit and it will come under the head dogs and when it generates storing cash flow then it will come under the head cash cows
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Chapter 2 Solutions
Contemporary Marketing
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- Explain the concept of SWOT analysis and discuss its role in the strategic planning process.arrow_forwardExplain SWOT analysis as a management Toolarrow_forwardWhich SWOT Analysis Factors are considered to have an Internal Focus? Select one: a. Strengths and Weaknesses b. Weaknesses and Opportunities c. Strengths and Threats d. Threats and Opportunitiesarrow_forward
- Describe what is meant by the Business Analyst role being both tactical and strategic.arrow_forwardDescribe how the SWOT Analysis works in relation to a company’s decision making in regards to the environment in which it operates.arrow_forward2.Describe how the SWOT Analysis works in relation to a company’s decision making in regards to the environment in which it operates.arrow_forward
- Select three different businesses from different industries, such as a hospitality business (hotel, restaurant, fitness center), a manufacturing company, and a not-for-profit business. Perform a SWOT analysis for each business.Provide short answers pleasearrow_forwardConstruct a SWOT analysis for a new healthy juice product. Ensure to clearly list out the various strenthgths, weaknesses, opportunities and threats as it relates to launching a new healthy juice.arrow_forwardA SWOT analysis evaluation, as tool organisations use to inform their strategic appraisal. Essayarrow_forward
- Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning