Concept explainers
To Explain: Whether A can price the technologically integrated bundle according to their wish, if A iPod played only iTunes and iTunes could be heard only on A iPod and if other electronic music could be played on an iPod, whether there are any limitations on the bundled pricing of iTunes and iPods.
Answer to Problem 1E
The limitation of pricing of the technologically integrated bundle of iPods and iTunes has been explained.
Explanation of Solution
The prices of the bundled products, like A iPods and iTunes, are on a higher side in the market, when compared to other similar products from competitive firms. The widely popular iTunes of A has a huge demand in the market when compared to the other electronic music.
If A adopts the strategy that iTunes can be heard only on A iPods, then the prices of the bundled product can be kept according to the way A wants it to be. However, the limitation would be that, this could decrease the sales of the product, as customers may look for alternative and competitive products. On the contrary if the other electronic music can also be heard in A iPods then A can bring down its prices, since demand and sales will increase.
Introduction: The process in which a set of goods or services are priced and marketed as a combined product is called bundled pricing.
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Chapter 16 Solutions
Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
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