Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 14.5, Problem 1LO
Summary Introduction
To discuss: The way how the price affects the perceptions of consumers of quality.
Business uses varies strategies to set the amount or value of funds that are required to buy a product is termed as price.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
Demonstrate how the product life cycle, competition,distribution and promotion strategies, customers demands,the internet and extranets and perceptions of quality can affect price.
Describe the price–quality connection.
Explain the product life cycle using an example of Adidas Stan Smith Sneakers
Chapter 14 Solutions
Contemporary Marketing
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- Pick a favorite product (it must be a thing, like a flux capacitor, not a food item). Discuss the enhanced product, the core product, and the essential benefit of the product. Explain each factor in detail. Using this same favorite product , differentiate the product from that of a competing product. Address the features, performance quality, conformance quality, durability, reliability, and repairability of favorite product from that of a competing product. Explain the basis of findings.arrow_forwardDiscuss the role of customers' perception of value and the product's cost in setting the price.arrow_forwardExplain why it is more important for a purchasing transaction, price , timing or quality ?arrow_forward
- For the McDonald’s Corporation can you define and identify one example of each of the items below? Variable cost , Fixed cost ,Product cost, Period cost , Direct cost , Indirect cost , Prevention cost, Appraisal cost , Internal failure cost, External failure costarrow_forwardHighlights the factors responsible for failure of new products.arrow_forward
arrow_back_ios
arrow_forward_ios
Recommended textbooks for you
- Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning