To discuss: About the salesperson on the perception of Person X.
Introduction:
A product can be defined as a thing that could be provided in the market for acquisition, attention, consumption, or for utilization, which may satisfy a need or a want.
Explanation of Solution
In general, whenever one hears the name salesperson, the assumption is that they are sleazy, arrogant, dishonest, pushy, and ill-informed. They often gets struck into the people’s mind as they are very different. However, this assumption may not be the same for all people.
After reading this chapter, the perception of Person X towards the salesperson has been changed. Person X is able to understand the difficulty of a salespeople, and the effort that he or she is taking in order to reach the product to the customers.
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Chapter 13 Solutions
Marketing: An Introduction (13th Edition)
- Think about the last time you went to make a major purchase in a store. How important was the salesperson in that decision? What did he or she do that you liked or didn’t like?Answer this question in 300 wordsarrow_forwardDiscuss why understanding consumer buyer behavior is important for a salesperson. Support your argument with an example and actions a sales person need to take.arrow_forwardOn what prospects does a salesperson concentrates?arrow_forward
- list and describe the seven (7) steps of the Sales Process in relation to a car dealership. You are also expected to incorporate some critical analysis of these steps with questions, comparisons or even examples.arrow_forwardWhat type(s) of in-store promotion activities are taken place in the two department stores? Do you think it is the correct way to promote the respective merchandise? Explain.arrow_forwardProfessional Selling. Salespeople play three primary roles? What are they? How does each type of salespeople create value? Do ethics get in the way of success in sales? Why or why not?arrow_forward
- Think of a product that you use regularly. Find several examples of how the manufacturer markets this product, such as ads in different media, sales promotions, and publicity. Assess each example for effectiveness in meeting one or more of the six promotional goals described in the chapter. Then analyze them for effectiveness in reaching you as a target consumer. Consider such factors as the media used, the style of the ad, and ad content?arrow_forwardProfessional Selling. Salespeople play three primary roles? What are they? Be succinct and provide the appropriate reference(s). How does each type of salespeople create value? Provide at least ONE (1) real-life example to illustrate your case. Do ethics get in the way of success in sales? Why or why not? Provide ONE (1) real-life example to illustrate your case.arrow_forwardIf you were applying for a marketing job what are your unique selling propositions?arrow_forward