Why should marketers be aware of the BRIC countries? Multiple Choice O They are a microcosm of the rest of the world. They have had the most dramatic changes in culture and consumer buying patter They have stable population growth, which makes them easier to study. They represent almost half the world's population. They are likely to be the source of most market growth.
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- Instructions Suppose you want to promote a line of costume jewelry to upper-middle class teenaged girls. What factors, you think, would influence the buying behavior of your target market? How each of these factors will affect their buying patterns?Scenario: You work for a Cranberry company/farm in Nova Scotia trying to enter the Cranberry market in Australia Describe the type of consumer who buys the product (Cranberries) in Australia. How do they make the buying decision? How do they use the product?Discuss the impact of the changing age structure of the population on consumer spending and buying behavior. Why is this trend important to marketers?Why should marketers pay close attention to the cultural environment?
- Would personal income, disposable income, or discretionary income be the of the greatest interest to marketers?Why should marketers pay close attention to the cultural environment?Sometimes marketers will develop strategies to target multiple social class segments with the same product by offering it at different prices. Give two examples of products or brands that use this strategy, and how do they accomplish it? Are there any potential risks to taking this approach with specific products or brands, and what might make some products or brands more susceptible to these kinds of risks?