There are various disadvantages when using international marketing research, most importantly being foreign analysts needing a high degree of cultural understanding in the market being researched. How should this disadvantage be handled and resolved? Why is international marketing research generally broader in scope than domestic marketing research?
There are various disadvantages when using international marketing research, most importantly being foreign analysts needing a high degree of cultural understanding in the market being researched. How should this disadvantage be handled and resolved? Why is international marketing research generally broader in scope than domestic marketing research?
Chapter9: Reaching Global Markets
Section: Chapter Questions
Problem 1DYMP
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There are various disadvantages when using international
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