When drawing up a balanced scorecard for a corporation, if for the Customer Perspective I select Customer Satisfaction as the objective and I pick four initiatives as : (1) Improve presentation of physical store/strong online presence (2) Provide incentives to customers (3) Stay in touch with customers (4) Effective customer communication; What Objectives and Initiatives should I select for Internal Business Process and Learning and Growth?

When drawing up a balanced scorecard for a corporation, if for the Customer Perspective I select Customer Satisfaction as the objective and I pick four initiatives as : (1) Improve presentation of physical store/strong online presence (2) Provide incentives to customers (3) Stay in touch with customers (4) Effective customer communication; What Objectives and Initiatives should I select for Internal Business Process and Learning and Growth?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter2: Planning, Implementing, And Evaluating Marketing Strategies

Section: Chapter Questions

Problem 2DYMP

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