Through market observation and changes in today’s lifestyle preference as well as daily struggles, you  are able to identify various business opportunities. You are required to identify a business opportunity  by addressing current issues in your community. Evaluate THREE (3) potential business ideas, and  select ONLY ONE best idea to be presented in the Business Model Canvas (BMC). This business idea must be a new and creative solutions that specifically address the identified issue. Develop your

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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THEME: Identifying business opportunity by addressing current issues in your community 
Through market observation and changes in today’s lifestyle preference as well as daily struggles, you 
are able to identify various business opportunities. You are required to identify a business opportunity 
by addressing current issues in your community. Evaluate THREE (3) potential business ideas, and 
select ONLY ONE best idea to be presented in the Business Model Canvas (BMC). This business idea
must be a new and creative solutions that specifically address the identified issue. Develop your 
business idea through Business Model Canvas (BMC). Your submission must include:
1. Business ideas.
2. Value proposition. 
3. Market and Customer segments.
4. Channels.
5. Customer relation.
6. Key activities
7. Key resources.
8. Key partners.
9. Cost structure.
10. Revenue streams and pricing models.

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