what would be the potential challenges in a scenario where a furniture company from romania with very high operational capabilities want to use direct export as an entry mode strategy in poland , regarding marketing and deisgn ?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter9: Reaching Global Markets
Section: Chapter Questions
Problem 10DRQ
icon
Related questions
Question

what would be the potential challenges in a scenario where a furniture company from romania with very high operational capabilities want to use direct export as an entry mode strategy in poland , regarding marketing and deisgn ? 

Expert Solution
steps

Step by step

Solved in 3 steps

Blurred answer
Knowledge Booster
Business law
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Marketing
Marketing
Marketing
ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing