What role does strategic collaboration with channel partners and third-party vendors play in maximizing the impact of sales promotion initiatives ?
What role does strategic collaboration with channel partners and third-party vendors play in maximizing the impact of sales promotion initiatives ?
Chapter18: Personal Selling And Sales Promotion
Section: Chapter Questions
Problem 14DRQ
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What role does strategic collaboration with channel partners and third-party vendors play in maximizing the impact of sales promotion initiatives ?
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