What kind of system has been established for Customer Complaint Management?

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
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7. What kind of system has been established for Customer Complaint Management?

8. What are the activities carried out to adopt the Customer Oriented Organization Culture?

9. What kind of activities are planned for the future for CRM in the business?

Also; Suppose you are the manager of customer relations for the business you are reviewing. Imagine you want to change the business's existing social media strategy.

1) How would you change and advertise the marketing strategies of your business on social media? Which social media tools would you prefer? What kind of social media page would you open and what images would you use?

2) Which products and services would you advertise on social media?

3) How would you determine your customer target audience on social media?

4) How would you measure your effectiveness on social media?

5) Which companies or people would you follow?

6) What marketing strategies would you use to increase your follower count?

7) What CRM strategies would you use to gain an edge over your competitors on social media?

Note: Provide brief information about the sector and company you will examine in the introduction of the project.

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