What kind of system has been established for Customer Complaint Management?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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7. What kind of system has been established for Customer Complaint Management?

8. What are the activities carried out to adopt the Customer Oriented Organization Culture?

9. What kind of activities are planned for the future for CRM in the business?

Also; Suppose you are the manager of customer relations for the business you are reviewing. Imagine you want to change the business's existing social media strategy.

1) How would you change and advertise the marketing strategies of your business on social media? Which social media tools would you prefer? What kind of social media page would you open and what images would you use?

2) Which products and services would you advertise on social media?

3) How would you determine your customer target audience on social media?

4) How would you measure your effectiveness on social media?

 )5 Which companies or people would you follow?

6) What marketing strategies would you use to increase your follower count?

 

7) What CRM strategies would you use to gain an edge over your competitors on social media?

Note: Provide brief information about the sector and company you will examine in the introduction of the project.

Customer Relationship Management on
"Marketing and Customer Relationship
Management in the Age of Social Media"
Customer Relationship Management strategy of
a company operating in Turkey should be
examined. For this purpose, academic
publications, the web page of the company, news
published in newspapers and magazines, and
Internet resources can be used.
The business to be reviewed:
1. How are CRM Applications?
2. How is the CRM System set up and operating?
3. How are the Calculations of Customer Lifetime
Value?
4. What are the Activities for Customer
Satisfaction and Loyalty?
5. What are the Activities Conducted to Establish
Empathic Communication with Customers?
6. How are Customer Analyzes done?
7. What kind of system has been established for
Customer Complaint Management?
8. What are the activities carried out to adopt the
Customer Oriented Organization Culture?
9. What kind of activities are planned for the
future for CRM in the business?
Also; Suppose you are the manager of customer
relations for the business you are reviewing.
Imagine you want to change the business's
existing social media strategy.
2) How would you change and advertise the
marketing strategies of your business on social
media? Which social media tools would you
prefer? What kind of social media page would
you open and what images would you use?
2) Which products and services would you
advertise on social media?
3) How would you determine your customer
target audience on social media?
4) How would you measure your effectiveness
on social media?
5) Which companies or people would you follow?
6) What marketing strategies would you use to
increase your follower count?
7) What CRM strategies would you use to gain an
edge over your competitors on social media?
Note: Provide brief information about the sector
and company you will examine in the
introduction of the project.
Transcribed Image Text:Customer Relationship Management on "Marketing and Customer Relationship Management in the Age of Social Media" Customer Relationship Management strategy of a company operating in Turkey should be examined. For this purpose, academic publications, the web page of the company, news published in newspapers and magazines, and Internet resources can be used. The business to be reviewed: 1. How are CRM Applications? 2. How is the CRM System set up and operating? 3. How are the Calculations of Customer Lifetime Value? 4. What are the Activities for Customer Satisfaction and Loyalty? 5. What are the Activities Conducted to Establish Empathic Communication with Customers? 6. How are Customer Analyzes done? 7. What kind of system has been established for Customer Complaint Management? 8. What are the activities carried out to adopt the Customer Oriented Organization Culture? 9. What kind of activities are planned for the future for CRM in the business? Also; Suppose you are the manager of customer relations for the business you are reviewing. Imagine you want to change the business's existing social media strategy. 2) How would you change and advertise the marketing strategies of your business on social media? Which social media tools would you prefer? What kind of social media page would you open and what images would you use? 2) Which products and services would you advertise on social media? 3) How would you determine your customer target audience on social media? 4) How would you measure your effectiveness on social media? 5) Which companies or people would you follow? 6) What marketing strategies would you use to increase your follower count? 7) What CRM strategies would you use to gain an edge over your competitors on social media? Note: Provide brief information about the sector and company you will examine in the introduction of the project.
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