“target market”, and suggest a potential target market for new ‘Amazing Thai”

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
Section: Chapter Questions
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You are marketing manager for a noodle company. Your company is launching a new noodle
soon called ‘Amazing Thai’. This noodle tastes delicious and uses Thai ingredient.
Define the term “target market”, and suggest a potential target market for new ‘Amazing Thai”

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