Rock River Winery has stated that partnering with committed wholesalers capable of delivering first class customer service is an important. objective for the company if the winery is to maintain its reputation for customer satisfaction. 1) corporate 2) entrepreneurial 3) advertising 4) logistical 5) stakeholder
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- As a young Graduate who has been employed by Kyekyewere Limited who operates four different types of Businesses in four different industries as follows:a) Cash Cowb) Starc) Question Mark / Problem child andd) DogsWith the knowledge skills and competencies that you have acquired as a Graduate who studied Management of Small and Medium Enterprise Advise Management about these Investment Portfolios in the various industry (s). Your advice should cover the followinga) Explain to Management what Cash cow, Star , Question mark and Dogs industries represent.b) Advise Management on which firm(s) demand further investment and why? c) Advise Management on which firm(s) to close down and why?Discuss the following entrepreneurial groups and 3 skills required to be a member of each in relation to Island Sunglasses: - finance group (organized) - human resources - production (creative problem solver) - sales & marketing (outgoing) - purchasing (organized and detailed) - CeoTHEME: Identifying business opportunity by addressing current issues in your community Through market observation and changes in today’s lifestyle preference as well as daily struggles, you are able to identify various business opportunities. You are required to identify a business opportunity by addressing current issues in your community. Evaluate THREE (3) potential business ideas, and select ONLY ONE best idea to be presented in the Business Model Canvas (BMC). This business ideamust be a new and creative solutions that specifically address the identified issue. Develop your business idea through Business Model Canvas (BMC). Your submission must include:1. Business ideas.2. Value proposition. 3. Market and Customer segments.4. Channels.5. Customer relation.6. Key activities7. Key resources.8. Key partners.9. Cost structure.10. Revenue streams and pricing models.
- When developing your business strategy and want to enter a new market, you alwaysanalyze the following business threats that might negatively impact your business? [more than one answer) a) New competitors in the marketb) New product in the market22, c)Customers' influenced) Your time managementConsider the Scenario below: A national property/casualty insurer distributes its personal and small commercial productsthrough independent agents. A study was conducted as a part of reevaluation of its strategies,designed to determine:• Whether its market share might be increased by direct marketing to some households.• Whether doing so would conflict with agent activities.• Marketing themes and product features that could be used to differentiate it indifferent market segments.• The potential profitability of different segments.Attitudinal, behavioral, and demographic data were gathered using a mail panel survey of2000 U.S. households that own auto insurance. Geodemographic and credit informationsupplemented the survey responses.Segments Identified: The study identified five segments, each making up 17% to 22% of themarket.• "Non-Traditionals" were most interested in using the Internet and/or buying insuranceat work.• Direct Buyers were more interested than others were in buying via…As a General Manager you’ll need to make a decision on attracting business to your hotel, would you choose convention and group business vs, transient, and explain which market segment is more profitable. Describe how you will apply your newly acquired strategic and conceptual marketing principles when analyzing this business decision.
- Conducting an effective business analysis involves carrying out five (5) key steps. Briefly describe these five (5) steps.a) Increasingly, a key goal of marketing is to develop deep, enduring relationships with all entities that directly or indirectly affect the success of the firm. Discuss the merits and scope of relationship marketing. Additionally, from your experience as a consumer, describe the relationship marketing efforts undertaken by an organization of your choice. b) A key driver of shareholder value is the aggregate value of the customer base. Identify and describe the five strategies employed by winning companies to improve the value of their customer base.Boineelo runs a Johnson’s workwear store that provides a variety of workwear products for specific industries, especially those that require safety or protective clothing and or gear such as safety shoes, boots and overalls. 1. Explain below six stages of relationship development Boineelo will have to go through in developing a customer relationship with customers and businesses within these industries - prospect - purchaser - client -supporter -Advocate -partner
- Put yourself in the shoes of the VP for Marketing and develop a marketing plan for Nitro snowboarding Overview: Nitro has been designing, building and distributing snowboards for almost 30 years. Recently through extensive R&D, our engineers have designed a new board that will revolutionize backcountry boarding for years to come. As the VP, you need to analyze and understand how to best market the company’s new innovation and craft a Marketing Plan. As you craft your plan, consider the iconic status of existing snowboards, and the lack of any recent radical innovations in the category, which pose major challenges in securing consumer adoption. If the company continues along the same distribution channels as their other board lines, Nitro potentially lacks the market penetration and sales that is forecasted for this new innovation. You will need to consider a cohesive and innovative plan for all 4 P’s of this product launch. Based on this information, create a go-to-market strategy…Michael Porter argues that business operates within the frenzy and flux of five different forces that combine to determine its profitability. What is one way to boost your customers competitive position? O 1) Help customers make better decisions 2) Provide further discounts to stop competition O 3) Form a diamond team approach 4) Help customers prevent new entrants in the marketFocused strategies keyed either to low-cost or differentiation are especially appropriate for situations where Copyright © by Glo-Bus Software, Inc. Copying, distributing, or 3rd party website posting isexpressly prohibited and constitutes copyright violation O the industry has many different niches and segments, thereby allowing a focuser to pick a competitively attractive niche that is not only suited to its competitively valuable resources and capabilities but also lessens the risk of overcrowding that occurs when too many rivals attempt to focus their energies on the same target segment. O the industry is growing rapidly, a company can achieve a big enough volume to fully capture all the available scale economies, and the product offerings of most rival sellers are weakly differentiated. O buyers have low costs in switching from one seller's brand to another, buyer, bargaining power is relatively strong, and buyers' needs and uses of the product are diverse. O the industry contains…