Please critically evaluate the following research methodologies. Identify some of the problems with both methodologies ( Mergent intellect data base and US Securities and Exhange data base) How could these methodologies be improved?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter10: Marketing Research
Section10.6: Classifying Data As Primary Or Secondary
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Please critically evaluate the following research methodologies.  Identify some of the problems with both methodologies ( Mergent intellect data base and US Securities and Exhange data base) How could these methodologies be improved?

 

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