You work in the market research department of a consumar packed goods company which is looking to launch a new energy drink to college students. The marketing team has asked you to conduct resaerch to determine the size of the market, dtermine feasibility of launching the product and present a final recommendation. : Energy drink, sold for $4.99 in a 6 pack or $1.49 per can individually. Flavours to include caramel, mint, and jolt me alive ( think mountain dew) You will need to determine how to size the market in number of potential consumers and market value, what resaerch conduct to see if the product is agood fit for thus target group. You should use one quantitative and one qualitative technique including creating the questionnaires and how you would conduct the reasearch in both cases. You will not need to actually conduct the research given the current situation we are in but should pretend you are going to by doing all the appropriate steps.
You work in the
: Energy drink, sold for $4.99 in a 6 pack or $1.49 per can individually. Flavours to include caramel, mint, and jolt me alive ( think mountain dew)
You will need to determine how to size the market in number of potential consumers and market value, what resaerch conduct to see if the product is agood fit for thus target group. You should use one quantitative and one qualitative technique including creating the questionnaires and how you would conduct the reasearch in both cases. You will not need to actually conduct the research given the current situation we are in but should pretend you are going to by doing all the appropriate steps.
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