In case, you were hired by a well-known marketing Agency, if your boss ask you to write a plan in order to improve service of your Angency:- What would you write about?
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- Which of the following is not part of a marketing mix? Question 7 options: A) Price B) Place C) Process D) PromotionQUESTION 31 Which of the following factors is important in managing perceived value? a. Perception sometimes doesn’t reflect reality. b. Value is a nebulous concept to most people. c. Different customers have different perceptions. d. Competitive pricing is a major determinant of value. Your friend Kevin just bought a shirt and tie that you think are ridiculous, and you need to tell him politely that they just won’t work. You think back quickly to what you know from marketing about the customer experience. Which of the following would NOT be considered an individual influence of the customer experience that can help you figure out what to say? a. You know the store where he purchased it would exchange the shirt and tie if he explained why he needs to return it. b. You know he is old enough to make purchases on his own c. You know he can afford it. d. You know he is single and does not live with his family who might give him advice.Very simple answer needed and no word limitations. Question 2) The Brompton brand of folding bike is very successful. However there is a newly establish brand called CHEDECH. How would the bike buyers who are interested in cycling respond to this new choice of an almost lookalike folding bike.
- marketing plan for home owner Focus, Objectives and Issues • What is to be achieved with this plan. • Specific statement of what will be accomplished over the planning period (usually one year). • Should be achievable, measurable, written in quantifiable terms (e.g., sales in $ or units) and should be consistent with the organization’s objective6 Explain ethical standards and consumer rights and responsibilities - Explain what are the ethical standards that cover• Privacy, confidentiality and security of customer information• Disclosure of material facts, conflict of interest and referrals• Price guide recommendationsIn your report be aware we are not looking for the legislation that governs these behaviours but rather the ethical principles and considerations you should consider when dealing with those issues.How does Core, Actual/Tangible, and Augmented Levels from tangible products compare with levels for services in marketing? (explain please)
- 1. What is sales revenue? How will you calculate it?Which of the following requires organizations to gather information about customer needs, share that information throughout the entire firm, and use that information to help build long-term relationships with customers? Question 14 options: Marketing concept Sales orientation Customer relationship marketing Customer relationship management Marketing orientationas a marketing/ sales person. What brand of car its features will you recommend to a customerrecommend (3) features
- Question 1 Which of the following types of consumer products tends to have the stronger brand preference and loyalty? A) Convenience B) Unsought C) Specialty D) Regular Question 2 Which of the following types of differences is NOT worth to promote? Question 2 options: A) Preemptive B) Distinctive C) Duplicable D) AffordableTable: Factors causing the decline in salesFactors % ContributionDelayed deliveries 15%Lack of delivery personnel 8%Inaccurate sales orders 25%Wrong deliveries 32%Delayed invoicing 6%Pilferage 7%Expired items 7% a. Following the Pareto Principle, what are the vital factors or main contributors to the decline in sales? Show your Pareto Chart and indicate or label the vital factors or contributors to the problem.Hint: know the vital few % b. What are the vital factors or vital contributors to the problem? c. If the sales and marketing manager wants to reduce the impact of vital factors or contributors by 70%, what will be a good GOAL Statement to improve his sales problem?15. This merchandise planning tool is a guide for a period not yet begun. It looks to the future and serves as a guide to help the buyer plan purchases in terms of dollars Group of answer choices -Assortment plan -Open-to-buy -Buying plan -Merchandise plan