Which of the following requires organizations to gather information about customer needs, share that information throughout the entire firm, and use that information to help build long-term relationships with customers? Question 14 options: Marketing concept Sales orientation Customer relationship marketing Customer relationship management Marketing orientation

Which of the following requires organizations to gather information about customer needs, share that information throughout the entire firm, and use that information to help build long-term relationships with customers? Question 14 options: Marketing concept Sales orientation Customer relationship marketing Customer relationship management Marketing orientation

Foundations of Business - Standalone book (MindTap Course List)

4th Edition

ISBN:9781285193946

Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:William M. Pride, Robert J. Hughes, Jack R. Kapoor

Chapter11: Building Customer Relationships Through Effective Marketing

Section: Chapter Questions

Problem 4CC

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