How will you market products online in this critical time while the consumer is in a stage of denial and confusion since the affordability part is very limited?
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How will you market products online in this critical time while the consumer is in a stage of denial and confusion since the affordability part is very limited?
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Solved in 2 steps
- Why is the modern-day consumer more “conscious” of where their products may or may not come from?Marketers charge consumers for the cost of their goods plus a markup for profit and overhead. Consumers are therefore paying more than the actual cost of a good. How do you feel about this? Do you think that there are any moral implications to this?How do you respond to fraudulent marketing practices that you have personally or to others? Are fraudulent marketing practices based on price, promotion, product or packaging? Briefly describe one such incident in detail.
- Discuss the social influences on consumers and provide an example of how one or more of these factors impacted a product or service purchase you made recently. Discuss the stages of the consumer-buyer decision process and describe how you or your family used this process to make a purchase.Why do buying behaviors become more pronounced as products become more complex or riskyHow do purchase offers impact consumer behavior and market dynamics in a competitive retail environment?