Discuss the social influences on consumers and provide an example of how one or more of these factors impacted a product or service purchase you made recently.
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- Discuss the social influences on consumers and provide an example of how one or more of these factors impacted a product or service purchase you made recently.
- Discuss the stages of the consumer-buyer decision process and describe how you or your family used this process to make a purchase.
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- There are FIVE STEPS in the Consumer Decision Making Process that consumers typically go through when making a purchase/major purchase. Please outline a purchase that you have made recently explaining each step in the Consumer Decision Making Process.Why is it essential to follow the consumer decision-making process when buying products, particularly new or expensive items?Explain the stages of the consumer buyer decision process and describe how you or your family went through this process to make a recent purchase.
- What is a buyer persona and how can it be used to better understand the needs and preferences of a target market?The post-purchase process is the last stage of consumer decision-making. Using a Smartphone brand of your choice as an example, discuss the factors that influence consumer actions after they purchase a productMarketers must understand the current and potential environment in which the Product or service will be marketed. Explain situation analysis
- Marketers must understand the current and potential environment in which the product or service will be marketed. Explain why?Identify the psychological factors that affect consumer buying decisions?Discuss the social influences on consumers and provide an example such as food and explain how one or more of these factors impacted a product or service purchase you made recently.
- Discuss how customers buy with reference to the five stages in the consumer decision making process. Give suitable examples in your answer.Give detailed examples of possible questions on consumers’ buying experiences and their responses.Humans are social beings whose purchase decision are influenced by their social settings and surroundings.Analyse the four social factors that can explain some of consumer purchase behaviour. Also show why marketers should try to understand these social factors.